Digital Signage News: Netflix offers 300m for billboards, OOH and AI working together, and more!

We already finished the first quarter of 2018, how time flies. Many news arise each month. For this April, we have some strategy adjustments in the financial industry worth mentioning.. Also, some mildly underwhelming results from a very important event we’ve recently discussed (DSE 2018). We even have some very exciting news from leading businesses, both those currently dominating the Out of Home world as well as those who are just starting to infiltrate it.

Australia’s outdoor advertising sector revenue in Q1 up 8%

As we all eagerly await global results for the first quarter, the land down under brings some amazing news. Australia's outdoor advertising sector revenue has grown by over 8% in the first quarter.

According to an announcement from the Outdoor Media Association, "The Out of Home (OOH) industry has posted an increase of 8.7% on net media revenue year-on-year in the first quarter of 2018, posting $203.1 million, up from $186.9 million for the first quarter in 2017."

Make sure to check out the full announcement for more details and statistics for Q1.

DSE 2018 shows surprising traffic results

Sixteen:Nine recently zoned in on attendance results from this year’s DSE, and the results are, for lack of a better word, acceptable.

The digital signage industry is growing rapidly every year, this is hardly news. However, DSE’s attendance might not be a very clear indicator of this fact.

The attendance at the largest digital signage trade show is at a fairly stable number each year. Although 2017 showed a significant peak (for specific reasons, as mentioned in Sixteen:Nine’s article), 2018 seems to be back to the standard of the previous years. Yet, the show organizers are very happy with the outcome. Despite the attendance not showing any sign of significant change, the end-user percentage is rising, which is a great opportunity. Head over to Sixteen:Nine for more details and some useful insights and statistics from DSE 2018.

JCDecaux campaigns are spreading like wildfire

The Out of Home giant has launched a new installation at Melbourne's Southern Cross Station. The company deployed innovative digital solutions which include two high impact, large format digital screens. Additionally, they also deployed ten consecutive 85-inch screens. With such a massive digital display platform, these displays will have significant impact in key commuter and pedestrian corridors across Southern Cross Station.

For more details, be sure to check out the full announcement by JCDecaux.

DPAA's Video Everywhere Summit comes to Canada

DPAA's first Video Everywhere Canada 2018 is going to take place in Toronto, May 14th 2018. To get a head start on the event, read all the details about attendance, agenda and registration.

If you’re not fully familiar with the event, it is organized by the Digital Place Based Advertising Association (DPAA). The Video Everywhere Summit is the largest one-day event of its kind. It is dedicated to multi-screen engagement and it also brings a platform for brands and agencies to attend and discuss the latest innovations in the video space. This is a good opportunity to hear advertising and media thoughts of leaders in the video industry. For more info about the event itself, check out the official website.

Samsung suggests strategy for bank branch transformation

We've shown you how financial establishments can benefit from digital signage, thus you most likely already know the basics. However, you should know that Samsung Insights has recently published an article on a vital digital signage strategy for bank branch transformation.

Developing a clear messaging strategy, cultivating content, avoiding controversial material, and using tactical imagery are only some of the elementary points. The strategies vary from the content creating aspect to the physical placement of digital signage. Additionally, beacon and geolocation technology can push messages to customers in a more targeted fashion.

The article covers all these points in extensive detail and focuses explicitly on how to best shape the branch image.

Will the future of OOH depend on AI?

When it comes to digital signage trends, what was once a prediction is now a reality. People crave interaction and personalized content, this is not new in the digital signage world. So what does the future hold now that such predictions are in the present?

It seems people aren't as evasive of AI as they still claimed to be some years ago. In fact, AI is becoming a very wanted commodity in the advertising world from both sides of the fence. Firstly, AI helps companies collect quality data for better business decision making. And secondly, when it comes to the consumer, well executed implementation of AI with personalization makes everything more interesting.

As AI merges in OOH and focuses on personalized interactions with users, shopping becomes entertaining, it increases sales and more importantly it makes use of soft data gathered from interaction. Speaking of data, be sure to read more about the current status of AI in Out of Home advertising, as well as the future of this partnership.

Netflix on $300m bid for billboard company

A peculiar decision from a company describing itself as a leader in digital content, this piece of news has caused quite an uproar in the recent weeks. The reasoning behind this is the power of social media combined with eye-catching real life content. You see, billboards are seen by everyone, whether they are digital or static, it matters not. If users are intrigued by what they see on billboards, they are very likely to share it on social media. Netflix has used this behavior in their favor before, if you recall.

Last year, we mentioned the "Netflix is a joke" billboard which practically exploded on social media. Everyone was sharing and talking about it, only to learn it was a promotion campaign by Netflix itself. It was a huge success!

Still, if we put this epic marketing on ice for a moment, Netflix has been making some very notable changes in the past few years, primarily aiming to become a producer of content, rather than just a distributor. Their spending on original content as well as advertising it has made some question whether or not this will be a successful path for the company, with some labeling the company as overvalued. We shall see what the future brings for Netflix as it still stands in the spotlight.

This month we’ve focused on some very useful strategies which are worth knowing. For a start, whether or not you’re in the financial sector, you can learn a lot from it. We’ve also seen what business giants are up to, both JCDecaux as they attempt to spread further with their digital signage advertising, as well as Netflix who is determined to make OOH their second home.

We’ve had some bumps along the road, with DSE 2018 showing underwhelming (but acceptable) results compared to 2017. On the bright side of recent news, Q1 is looking strong and healthy for Australia. Thus, we’ll most likely bring more stats on digital signage across the globe in some of the upcoming digital signage news.

10+ Statistics You MUST Know For Your Digital Signage Marketing Strategy

If you know anything about business, you know that no goal is achievable without a solid foundation and a tight plan. As any good strategist, you’ve built practices to utilize your digital signage in the best way possible. However, whether you have gained considerable experience already or if you’re just starting out, you should always be open to information when establishing a strong business strategy.

The best strategy wins - image

You already know how to shape your business strategies, here is new input for you to use. Take a look at some critical statistics which define the world of digital signage, and use them to shape and perfect your digital signage marketing strategy.

The power of digital signage

1. Visual information is extremely effective. In fact, when people read a piece of information, they'll remember only 10% of it three days later. If an image is used in place of text, that percentage rises to 65%. If images beat text in terms of memory, you can easily imagine how digital signage fits in. This further casts light on the importance of quality content. If viewers have a higher chance of remembering what you’re showing, you don’t want it to be sloppy or boring.

2. Digital signage in particular provides a 52% recall rate. This is higher than television which sits firmly at 32%, or radio at 27%. Certainly a viable reason for continuing to use digital signage as it promises your content will be remembered easier than by other forms of media.

3. Digital signage has the power to reduce perceived wait time at checkouts by as much as 35%. Customer satisfaction rises as a result of reduced perceived wait times, which makes it a great strategy component. Speaking of which, 54% of retailers identified the customer experience as the most important area to focus on, meaning it should be near the top of the pyramid for your strategies as well.

4. Customers may spend up to 30% more time browsing through the store, if encouraged by digital signage. This is excellent news as additional amount of time spent in the store increases the likelihood of a purchase.

5. According to the Azoth Analytics research report, the global digital signage market is projected to display a robust growth represented by a CAGR (Compound Annual Growth Rate) of 8.21% during 2017 - 2022. This growth is chiefly driven by rising technical advancements in the displays, along with declining hardware cost. This is a clear indicator that the digital signage industry is going strong as it goes forward - just how it has been doing for several years now. It also indicates that today’s investments are and will continue to become more opportune when it comes to digital signage expansion.

Let’s talk social media

We’ve talked a bit about social media in the past, primarily the proper methods of use. Now we’ll take a look at why it should become a solid part of your business strategy, both in the world of digital signage and digital marketing.

Social media strategy

The way people share their thoughts about what they encounter in their lives has certainly changed. The traditional concept of “word-of-mouth” has evolved and spread into the world of social media. This makes it an extremely important component of marketing. If people find your content interesting, they are most likely going to talk about it on social media. This makes it a marketing battleground you cannot ignore.

6. Over 3 billion people, which is almost half of the world’s population, are on some type of social media platform. This is giving you the greenest light you have ever needed to include social media in your digital signage strategies.

7. Around 50 minutes a day is the amount the average person spends on Facebook, Messenger and Instagram.

8. Up to 68% of 16-24 year-olds follow a celebrity on social networks, yet 70% of teenage YouTube subscribers say they trust online influencers more than celebrities. This is noticeable with the images YouTubers tend to create of themselves. In a way, they seem more real and relatable than celebrities. This makes them more influential over the purchasing decisions of their viewers.

9. Approximately 60% of smartphone users aged 13-34 use SnapChat.

10. Nearly 96% of people who talk about a company or brand over social media, aren’t actually actively following them. This is great news as it means your followers aren't the only people you can reach with your content. If you can create a marketing strategy or provoke social media activity in relation to your brand, (with or without the use of your digital displays) there is potential for your business to grow!

Let’s talk interactivity

Interactivity is what makes social media so interesting to the audience. Most interactive digital signage campaigns typically include some form of social media. Be it sharing an image they’ve created, or bragging about what they just did at a public terminal, social media is the communication channel of choice.

Still, interactivity stands tall on its own and remains an appealing concept to any audience, be it in the realm of digital signage or digital marketing overall.

11. Although 20% of people read the text on a page, 80% of people will watch a video. This applies mainly for online usage, yet it holds merit for your digital signage strategies as well. Your campaigns should encourage users to share videos of your business on their social media channels. This can be both beneficial as digital signage content as well as social media content.

12. 93% of marketers agree that interactive content is effective in educating buyers, as opposed to only 70% for static content. 88% of marketers also agree that interactivity differentiates their brand from competitors. Although marketers primarily aim for interactivity when it comes to online content, digital signage interactivity has been doing extremely well and it further empowers this method of marketing.

13. Researchers said the global market for multi-touch screens was projected to reach $8 billion by 2020. The demand for interactive hardware clearly shows it’s working, and it’s a fact you should keep in mind when planning your future digital signage marketing campaigns.

Now that you understand the power of digital signage a little bit better, you can see more clearly which types of digital media strategies work. You can see the broad picture of what makes audiences move and what makes people interested. With all the information you’ve learned, you can construct a solid strategy and fine tune all the details. Once the foundation is set, the details and adjustments can commence!

Highlights From DSE 2018: 7+ Things You Missed!

The largest and longest running digital signage conference and trade show of the year is behind us. DSE 2018 has been a widely discussed subject in recent months and it has finally come to a close. We’ve covered most interesting prior details about the event itself, and now we are going in depth about all of the amazing products and unveilings you may have missed.

If you haven’t attended this year’s DSE, apart from the more relaxing schedule activities, dinners and pleasantries, you’ve missed a lot!

Interactive movie posters by Ultrahaptics, for instance, were an fascinating sight. Interactive movie posters are only the start of Ultrahaptics’ innovations which allow device control without any physical contact. Sounds pretty neat! Or you could've also seen innovations which go beyond visual media. Focusing on sound, holosonics showcased their new technology which directs sound in a narrow beam, similarly to light.

Innovations and products of all kinds, small and large could be found at this year’s DSE. However, let’s take a closer look at some of the more industry-influential innovations in the world of digital signage.

1. LG Unveils Ultra-Narrow Video Wall Display

If you think thinness is irrelevant, LG would disagree. On day one of DSE 2018, LG unveiled their ultra-narrow bezel video wall display - 0.6 mm to be precise. The display offers stellar picture quality and installation flexibility, allowing anyone to integrate this video wall solution in any environment of their choosing.

 

On the subject of LG’s goals with this project, Clark Brown, Vice President for Digital Signage of LG Electronics USA Business Solutions, said that “with the largest selection of ultra-narrow bezel video walls in the market, LG is leading the industry with innovative solutions that are highly functional and maximize end users' bottom lines by attracting more business.”

This video wall display is equipped with a Smart Signage platform which provides a variety of content options and web-based applications. For more technical details, quotes and other information about the LG video wall portfolio, read on here!

2. Draper reveals their Silent Partner!

We thought it was a financial partner too but no. It’s actually a muffler, in a manner of speaking. Digital signage projectors and players of a larger scale generate a lot of heat. Therefore, cooling fans are a logical solution! Fans these days aren’t that loud, but typically they’re pretty noticeable with digital signage hardware.

A leading manufacturer of projection screens and related equipment, Draper released a product certain to resolve the frustrating issue of noise made my digital signage projectors. It's big, effective and named the Silent Partner. This is an enclosure aiming to hold the projector tightly inside and preventing cooling fan noise. At first glance, there was some worry that it might cause build-up of dust or that it might make the projector difficult to access. However, neither noise, dust, positioning, installation nor appearance is any problem.

3. APEX Award winners announced

DSE 2018 APEX Award Ceremony took place on March 28th, presenting Gold, Silver and Bronze awards to winners in nine digital signage categories. Also, two more projects received the Installation of the Year and Content of the Year Awards.

The Installation of the Year Award went to McCann Systems for their stunning media installation illuminating Chicago's West Loop. Meanwhile, bluemedia received the APEX Content of the Year award for coming up with a unique way of sharing the stories about the league and players on their climb to the Super Bowl. These two top winners were selected from the nine chosen Gold award winners.

Be sure to check out the winners across the other nine categories, including Art, Entertainment & Recreation and more!

4. Samsung refreshes workplace productivity

On this year's DSE, Samsung arrived with innovative, interactive display solutions. Not the first time you’ve heard that line, but Samsung focused on those features with the goal to boost workplace productivity.

One of the many solutions Samsung brought to the show is the Samsung Flip. The Flip is an interactive digital flipchart designed for creative thinking, collaboration and innovation, as Samsung suggests. It has multiple interesting features such as note-taking, versatile connectivity, ergonomic design, smooth writing, portability, et cetera.

Director for Digital Signage Product Group, Kevin Scholl, said how “Samsung’s workplace solutions are designed to foster a creative, collaborative and productive business environment. We look forward to showcasing these products and solutions at DSE and demonstrating their endless use cases.”

5. Panasonic brings cutting-edge visual experiences

Panasonic came prepared to show off everything from innovative digital signage software to augmented reality projections.

One of their solutions, Panasonic's LinkRay technology, takes digital signage to a new level. It adds digital elements to static signage and store displays to provide interactive, flexible and memorable experiences. The application software enables the exchange of customized with LED transmitters. This allows for easier interaction through mobile devices.

The Petersen Automotive Museum in Los Angeles currently enjoys the benefit of LinkRay. As a result, visitors learn more about exhibits and their environment via their mobile phones.

6. Optoma unveils UST Laser ProAV Projector

Optoma, a leading manufacturer of video and audio products and devices, unveiled their new Optoma ZH4320UST 1080p HD laser projector. It's the industry's first 1080p ultra short throw projector with built-in edge blending and warping adjustments.

In a nutshell, this is the ultimate powerhouse for any professional installation project. This projector provides maximum flexibility and reliability, as the describing elements state. Optoma also showcased more ground-breaking projection products at DSE 2018, featuring special screens, spheres displaying 360-degree virtual reality media and more!

7. AdMobilize helps marketers gather vehicle data more efficiently

AdMobilize unveiled their all-new Vehicle Recognition Engine to the digital signage community in quite the special way. The Vehicle Recognition Engine integrated with a digital billboard has been collecting key vehicle data. This data streamed to their booth at DSE where visitors could learn about the platform's AI and how it works.

Co-founder and CEO of AdMobilize, Rodolfo Saccoman, said "Marketers Love Measurement is a deep-rooted statement for not just AdMobilize but the entire digital signage industry, which is why we’re debuting it with our Vehicle Recognition Engine at DSE 2018.”

The AdMobilize Vehicle Recognition Engine has been three years in the making and is the result of thousands of hours focused on development. The engine can collect data about cars, vehicle speed, vehicle type, and more!

Did you attend DSE 2018? If you haven’t, above is a quick look at what the event looks like when attending. If all these amazing displays, projectors and equipment met your expectation, you should most certainly consider attending next year’s DSE. With every year, there are more new products and innovations to see, many of which you would certainly never expect!

 

 

 

 

5 Reasons Why Everyone Ignores Your Digital Signage

Digital signage often faces the same barrier as ads do. The primary intention of both is to educate viewers - if not persuade them - and guide them to do or acquire something which can make their life a little bit better. An issue arises when they’re not created or executed properly. When that happens, signages don’t unfold their full capacity and they might even produce the exact opposite of their desired effects.

Inappropriately used, digital signage can be boring, annoying and unwanted. Also, much like ads, it can lose its power if an effective method is overused to the point of annoyance. Hence, it’s vital for you to know what drives your audience away from your displays, or even worse, annoys them to the point of disliking anything that has to do with your brand.

1. Faulty digital signage

Undoubtedly the highest value on the annoyance scale goes to digital signage which doesn’t do what it’s supposed to. Bad visibility, glitchy displays, laggy content, the blue screen of death, so on and so forth.

Look, it can happen. Displays fail, software runs into a bug. Accidents happen, but it’s important that the issue doesn’t stem from your negligence. During the installation and deployment phase of your digital signage, you must keep certain pitfalls in mind to avoid any mistakes.

Faulty design is another major issue. There’s nothing worse than creating a rich campaign only to find that it isn’t fully visible when you launch it on the big screen for the first time. Colors, fonts and plenty of other design mistakes can really mess up your signage and deliver underwhelming results. Learn them, and learn them well!

2. Unspent digital signage potential

Digital displays offer more than any traditional sign ever could. Yet, many users treat digital the same way they treat traditional. Digital signage provides a stronger focus on relevance, flexibility, personalization and timing, to name a few key strengths. Your content can adapt in more ways than one: an ability which simply must be utilized!

On the subject of its amazing adaptation ability, digital signage can be interactive. People like it, and are attracted to a display if they get to control what is being shown on it. A particular example of a Texas venue showed that viewers react positively to interactivity. When given the option to move the screens away or choose content themselves, over 90% went for the latter.

Yet, interactivity, adaptation based on location, time and audience is often ignored by content creators, leaving an amazing advantage unused. For that reason, let’s go into detail on which similar misuses of digital signage push people away and keep the potential of digital signage unspent.

3. Irrelevant content

Content becomes irrelevant when the audience doesn’t relate or care about it. Say, you’re displaying perfume ads on some random display in the park versus displaying them in a mall. The latter is more relevant as it fits the audience at that given location.

It has even become an expectation to see ads at certain locations. When you go to a mall, you know what awaits you there. You know you’ll see ads for clothing, perfume, and all sorts of neat products. If you were to see an ad for motor oil, you’d probably stand bewildered.

These days, it's easy to see which content is relevant for your audience. Research and digging through analytics can get you all the answers you need. As you adjust your content, you can see how it influences your results. You can see what works and what doesn't. Some digital displays even have the capability to track how long people stand in front of the display.

4. Relevant but boring content

So you’ve analysed your analytics and researched all the data, and you know what content your audience is interested in. You shouldn’t relax just yet as there is still plenty of room to annoy your viewers.

Dull and uninspiring content is typically not taken seriously by the viewer unless they go out seeking information. Let’s take digital menu boards in restaurants as an example. They’re not created with the primary goal to attract or engage the viewer. The issue arises when content creators treat all displays the same way.

On their journey to become loyal customers, visitors go through four elementary steps:

  1. Awareness
  2. Interest
  3. Consideration
  4. Purchase

In a restaurant, the visitor is already aware and interested in your product. In a mall, for instance, your target audience hasn’t even reached the first step yet. This means, you need to make the viewer aware and interested in your product before provide further information. If you skip these steps, you’ll be creating relevant content, but nobody will be interested in viewing it.

So what makes content more interesting? Images, videos, specially designed flashy discounts or live timers showing when the discount ends! These are just a few examples, but the point is plain information doesn’t work, and people won’t want to waste any energy looking at dull signage.

5. Advertising methods people hate

Digital signage may be a relatively new tool businesses use, but advertising isn’t. It’s not enough to display ads. Those ads have to be conceptualized carefully as well!

Before you start working on ads, you should know the difference between the ads people love and those people hate. Visual factors such as humor, sexiness, cute fluffy animals and shock value aren’t as effective as they used to be. They are excellent for bring attention to your content with the goal of informing the viewers about your offers. If they don’t provide relevant information, they become annoying.

If your goal is to build a relationship with your audience and connect with them, you need a good story. Surprisingly, people actually prefer a good story above all visuals your business could offer. If you are capable of creating ads which combine flashy visuals with good storytelling, you’ve hit the jackpot.

Hopefully now you understand that inappropriate use of digital signage does a lot more damage than waste invested money. It annoys people and it gets them accustomed to avoiding your displays. This means that once you fix the content and use digital signage properly, there’s a chance they’ll keep ignoring it!

Digital Signage News: London Digital Signage Week, L’Oreal and more!

March just is an eventful month for digital signage as it’s the focal point for big gatherings of the digital signage industry. We already have some events behind it and some events in the present (DSE in full swing). We also have some events like London Digital Signage Week just around the corner. Worry not, however. This is only a fraction of this month’s digital signage news as many unpredictable events unfold at this time.

March Digital Signage News

Plenty of noteworthy and useful content has been recently released. At the same time mergers, legal battles and tactical manoeuvring have occurred which you should take a detailed look at!

L’Oreal acquires a magic mirror company

Perhaps it’s not actually a magic mirror like the one you imagine from the fairy tale Snow White but rather an AI-driven interactive beauty mirror. Close enough though to be mentioned in important digital signage news, and it is magical enough to catch the eye of an industry giant.

L'Oreal, the world leader in beauty, present in 130 countries across five continents, has recently purchased ModiFace. This Toronto software shop focuses on creating AI-driven augmented reality experiences, primarily interactive mirrors. It will now be a part of L'Oreal's digital services factory in Toronto.

Digital Signage News: L'Oreal acquires magic mirror company

Lubomira Rochet, Chief Digital Officer at L'Oreal, says "ModiFace will support the reinvention of the beauty experience around innovative services to help customers discover, try and choose products and brands."

There are currently no details about the terms of the deal, but we’ll keep you posted on social media should they emerge. Despite not being fully digital signage related, this news certainly gives our industry something to look at when it comes to retail innovations. Read the full article for more background.

First 3D LED cinema in Europe

Switzerland recently snatched the spotlight for unveiling Europe's first 3D LED cinema, featuring an LED screen with 24 million LEDs. The specifications of this screen are so strong, they will pull the viewer fully into a different world. The Samsung Cinema LED screen has been installed by Arena Cinemas in Switzerland.

Andy W.Bohli, the managing director and owner of Imaculix AG, the company responsible for the installation of the screen said: "We are proud to ring in the next revolution in cinema technology with our partners Samsung Electronics and Arena Cinemas. We installed the first laser projector in Switzerland in-house two years ago, and now we are taking the next logical step for the best possible movie theatre experience. Our self-developed Cingerine Digital Signage System will also provide information and advertising on the screen here.”

For more detail about this breakthrough piece of digital signage news, check out the full article. 

One down; One to go: London Digital Signage Week.

DSE 2018 is in full swing, so if you haven’t checked out all the things you should know about the event, now is your last chance to do so!

With DSE 2018 in mind and in the past in a couple of days, keep an eye out for the next and upcoming event important for the digital signage industry.

Digital Signage News : London Digital Signage Week

London Digital Signage Week will take place during April 30th and May 4th 2018. It includes events for retail, employee communications, DOOH, smart cities and (most importantly) digital signage. Some of the official sponsors include DSE, livedooh and ScreenFeed. Pay a visit to the official London Digital Signage Week site for the most important details about the event, such as the full event schedule.

Tactics for annoy-free digital signage

DigitalSignageToday recently published an article every digital signage user should read, analyize and memorize. This particular article was inspired by another piece of writing which described digital signage as more annoying than helpful. This “pleasant” note about digital signage inspired DigitalSignageToday's Bradley Cooper to write up some tactics to help counter the infamous annoyance effect. Perhaps these notes don't exactly meet the ideal digital signage news article standards, but they are very important to highlight!

Some of the main characteristics discussed include humorous but also insightful observations, certain to engage the reader. Still, humorous or not, above all content must be useful. As Cooper says “make it useful, not just colorful” and “don't just become more noise!” The key to success is offering some form of value through digital signage. It's best to avoid showing raw technology which appears more like eye-candy than of any actual use.

Digital Billboard Safety Tips

We've recently covered an article about the core info on digital billboards and now we are diving into some serious safety tips concerning their deployment. Digital billboard safety is quite important and one shouldn't take it lightly. The process of deployment is more complex, time consuming and dangerous than standard digital signage display deployment.

Some of the tips for digital billboard deployment include making sure power is off during installation (as most panels have battery backup), tethering, which is of extreme importance for obvious reasons, having a plan for rescue, and more.

One of the tips included is checking the FEMA weather app to know if there is a storm approaching and to get off the structure in time. Speaking of which, FEMA recently elevated the value of digital billboards with regards to emergency information and notification.

Is Lamar Advertising getting involved in a legal battle?

For our last piece of digital signage news, let's dive into some good ol’ drama!

Lamar Advertising recently had to appear in court. They are might step into a legal battle between Outdoor Advertising and Rapid City. Basically, what prompted this legal battle in the first place—a battle which has been going on for quite some time now—was the moment the city adopted an ordinance banning animation and full motion video on billboards. This ordinance came after the billboard company was already using video content on signs. With that in mind, Lamar Advertising stated they may want to get involved as they find the ruling unconstitutional.

For more info about this legal battle check out the full news report.

Digital Signage News : Lamar getting into a legal battle

This month we’ve had some quite interesting news but you haven’t heard the half of it! Stay tuned, given how this time of the year rich in digital signage conventions, innovations and expansions. Perhaps this triple-rhyme combo may be accompanied by “altercations” in the future. Depending on how the entire Lamar Advertising legal battle ends.

In the meantime, keep your eyes on the prize, i.e. the events currently unfolding such as DSE 2018. We will surely go in-depth once the event finalizes and many new technologies and innovations step into the spotlight.