Five Great Digital Signage Technologies That Are Currently Trending

Digital signage has been growing exponentially in recent years. Currently, the global market is worth an approximated $20 billion, and experts expect this blossoming sector to grow to $33 billion within the next five years.

Unsurprisingly, the talk about the present and future of digital signage is increasingly gaining relevance among leading marketers, retailers and service companies worldwide. And although the placement of screens and the creation of dynamic content have their place in the success of digital signage, technology is still the main topic.

Modern technologies are enabling players in the industry to create quality signage systems that deliver consistent, long-term service across their networks. With these methods, retailers and marketers can develop appropriate and easily updatable content, while also gathering big data on how effective their content is, and how it engages customers.

As a retailer or marketer in the current digital space, therefore, it is crucial that you keep up with the trends. Below are five digital signage technologies that are particularly significant today.

1. Touch Screen Displays

Thanks to smartphones and tablets, touchscreens have become a mainstream part of our lives, and the technology in digital signage is advancing steadily. From hands-free 3D displays to light-measuring surfaces, companies are hard at work developing touchscreen technologies for digital signage.

At the Las Vegas Digital Signage Expo last year, Zytronic – a UK-based projected capacitive touchscreen manufacturer – was among the presenters that moved the crowd. Its force-sensing tech for digital signage touch screens can tell the difference between a light and hard touch, similar to Apple's 3D Touch feature on the latest iPhones.

Zytronic is just one of many companies that are working to revolutionize digital signage with touchscreen technology. Admittedly, touchscreens have quite a long way to go before they're fully embraced by marketers, particularly with regards to overcoming tactile issues. Nevertheless, the technology offers opportunities that are too promising to ignore and many users are already familiar with touchscreen technology through their smartphones as well as larger display touchscreen laptops.

2. Digital Fabric Graphics And New Configurations

Although printing graphics on high-quality fabric has existed for years, digital signage is taking the art to another level. Innovative marketers are installing screens behind the fabric graphic to bring the signage to live in remarkable ways. With more light, motion, and color, digital fabric graphics offer companies an attention-grabbing display that is superior to traditional fabric graphics. It is also cheaper than installing a TV, yet it creates the same effect.

Besides digital fabric graphics, new technology is enabling the creation of digital signage in configurations that were never possible before. Today, there are curved displays, massive HD screens and outdoor waterproof panels that can be configured to fit any space. This freedom is essential in the creation of custom and unique signage systems that meet a company's specific needs.

3. Video Walls and Projections

Projectors and projection substrate technology is another concept that has been developing rapidly. By combining high-definition projectors with specialized projection films, retailers can now convert their standard see-through window display to large-format digital screens for their dynamic videos and still visuals.

Polymer-based rear projection film is embedded with properties that can make it either a clear, see-through surface or a solid HD display. As a retailer, this exciting technology serves you the unique opportunity to use your shop's front display for dual-function video walls, with which your brand can stand out from the rest.

4. Big Data Analytics

The current marketing techniques are driven by big data. Companies want to know everything about their customers, from shopping patterns and behaviors to demographics and movement.

Although traditional advertising methods like TV and radio have worked well over the years, their biggest downside is that they provide marketers with little to no understanding of the impact of their campaigns. Broadcasters have no way of determining how many viewers answered a phone call or left to go to the bathroom while your advert was playing.

Enter digital signage, the marketing channel that bridges the online and offline worlds. Retailers can now move away from the ineffective TV and radio and employ smart billboards that track how many people are walking past, and who is stopping to engage with the content. Some screens even have eye-tracking and facial-recognition to know what part of the signage is attracting the most attention, and how a viewer is responding to the content. Retail digital signage is also able to identify the age and gender of its audience and adapt its content accordingly.

Using digital signage and big data to create targeted marketing campaigns is assuredly the future of display advertising.

5. Gamification

Nike+ was the first brand to use gamification in marketing when, in 2012, it transformed running into a game that achieved a vast community of competitive players. As its brilliant campaign proved, gamification gives customers an immersive experience and encourages engagement with a product in ways that other tactics cannot.

The interactivity of gaming with digital signage has been a perfect match. Retailers are using screens to deploy product-related games that foster excitement for a brand. The use of in-game leaderboards is particularly widespread, and some retailers even offer daily prices to their best-performing players.

With the gaming sector expanding at an alarming rate, it's only logical that digital signage systems employ gamification for more effective marketing campaigns.

Conclusion

In recent times, digital signage has been insistently proving itself as a robust communication platform. And thanks to rapidly evolving technology, this platform can reinvent itself and adapt to many sectors and applications.

New display technologies, big data analytics and gamification are among the trends that are promising to have unprecedented value to marketers in the coming years. It will be fascinating to see how these aspects help digital signage to cement its place as a high priority for advertisers and communicators alike.

 

Guest post written by Jo-Ann Coetzee

Digital Signage Media Player Market is set to exceed $1.4bn by 2024

According to a new report just released by Global Market Insights, Inc., Digital Signage Will keep its positive trend.

To understand such a strong growth, it is important to take a look at some of the driving forces sustaining such a high trend:

  • Increasing of signage solutions in bars, restaurants, and similar establishments to enrich the customer experience will fuel the digital signage media player market demand over the future. To replace the traditional way of informing customers through menu cards, these devices are utilized to power screens to display attention-grabbing advertisements and providing significant opportunities to the industry.
  • The penetration of devices in the retail sector is on the rise following the increasing need for brand visibility, fueling the digital signage media player market demand.
  • The utilization of media players in the retail sector is increasing owing to the demand for enhancing customer interaction and streamlining business operations. In retail, the digital signage has evolved as a significant marketing & advertising tool for reinforcing the branding and customer experience.
  • The screens displaying content in integration with the media players contribute to the brand equity and customer vibe while promoting products & values in a smart way.
  • The rising popularity of these devices can be attributed to the compact, small, and easy-to-install features suitable for the outdoor environment, video wall applications, and professional installations contributing towards the growth of the digital signage media player market.

Getting data just released, the Digital Signage Media Player Market size was valued at over USD 950 million with a global shipment of over 2.5 million units in 2016.

Digital Signage Market Growth 2024

Get complete report information here!

Digital Signage in Horse Racing

Outdoor digital signage has its pros and cons, but like we previously mentioned in our post "Outdoor Digital Signage: Is it a Smart Move?", it has improved significantly over the years. There’s also the question of the benefits, which can only be obtained by placing digital signage outdoors.

A number of establishments have embraced this technology, and horse racing venues are now among the latest to feature outdoor digital signage. High profile tracks have begun installing their own versions, with the hopes of attracting more audiences as well as giving patrons something new and fresh.

Churchill Downs, home of the Kentucky Derby, made use of the technology in a big way – literally. The 2014 edition of the race saw the addition of the world’s biggest 4K LED display to the course. It measures 170 feet wide by 90 feet tall and Reality Interactive mentioned that it was placed as a solution for attendees with limited view of the horses. Averaging 150,000 people in attendance, the venue gets crowded with race enthusiasts and some have no choice but to take a spot that doesn’t have a great vantage point.

But more than that, the “Big Board” also serves as a source for other types of content aside from real-time info about the races. These include jockey interviews, shots of celebrities in attendance, and just about everything that’s going on inside the track as well as advertisements.

We have already explained the digital signage role in event management, and that pertains to up-to-minute info, event updates or schedule changes. And given that the operators can change the content immediately, it’s a more efficient means of delivering important information to the crowd.

 

On the other side of the Atlantic, racecourses in the UK have also applied similar concepts. In 2015, the five-day Qatar Goodwood Festival – a high profile event in flat-racing, partnered with ADI to install the digiBOARD. More than 120 metres of digital signage was fixed along the final furlong all the way to the finish post of the track. It’s the first of its kind in the country.

Moreover, Installation International mentioned that over 100 iCONIC screens were added aside from the digiBOARD. iCONIC screens feature the world’s highest resolution mobile LED displays. As a result, the innovation effectively boosted audience engagement at the course. ADI’s Nick Robinson stated that the project “created a new attractive aesthetic in horse racing that’s never been seen before in the UK.”

Then just last year, Aintree Racecourse, which hosts The Grand National was added to the list of tracks that utilise digital signage. Before the improvement, digital content focusing on The Grand National was limited to websites and print publications, which delivered relevant info to horse racing enthusiasts prior to the events. However, due to the surge in mobile-friendly content and improved digital signage, race goers are now able to access content much easier. Accessing columns from esteemed trainers such as Paul Nicholls who contributes columns to Betfair’s Grand National Daily Tipping, gives race fans the ideal go-to resource to learn about this prestigious race. Add to the fact that race fans who are attending the Grand National in person can rely on the digital signage for any real-time information and it shows how technology has provided multiple solutions for the racing world to stay up to date.

Creative Technology (CT) has changed the landscape of Aintree Racecourse for good after laying out 3500 metres of fiber network that connects to more than 100 LCD screens throughout the course. CT relayed in a post that the attendees enjoyed the action “regardless of where they were in the venue.”

For the first time, on-site audiences were able to get news and updates about The Grand National through HD screens scattered across the course. Dominic Hill, the Project Manager exclaimed how great it was to “bring this horse-racing event up to the technical standard that it deserves.”

Digital signage has once again proved to be an effective instrument in improving interactive experiences. Sufficed to say, a trip to the racetrack today is different and much more immersive.

Images by Kentucky Derby.

OnSign TV & Zidoo Partnership

OnSign TV and Zidoo just signed a cooperation agreement to jointly promote new custom solutions for the Professional Digital Signage market. This partnership grants a tight integration between OnSign TV Platform and Zidoo Android Players.

“OnSign TV is among the pioneer companies to provide a professional Android Signage Platform. We work hard to guarantee OnSign TV runs on pretty much all devices. Therefore, we are constantly in touch and partnering with hardware manufacturers. Zidoo players have already been actively embraced by several of our customers, so we are confident and happy to celebrate this partnership. “ Dimitri Prado OnSign TV CEO.

The partnership starts by providing full integration to the Zidoo X8 and X9s players. This ensures users can take advantage of several OnSign TV advanced features like:

  •    Live TV through HDMI-in
  •    Real time player remote view and control
  •    Remote player reboot
  •    Scheduled player reboot

“Zidoo has been an extremely innovative company since the beginning and we are glad to also expand our presence into the Digital Signage Market. We provide high-quality devices gathering unique features like HDMI-in and SATA support. Connecting Zidoo to OnSign TV makes it very easy to leverage HDMI-in so users can take advantage of any video feed, or even Live TV, and this is a big game changer!”  Zidoo CEO--Steven Yu.

OnSign TV is a Professional SaaS Digital Signage Platform. With screens installed in over 100 countries, OnSign TV offers by far the best interface in the market. Standing out for its real-time monitoring system, it is possible to track, view and remote control any screen directly from a web management console. OnSign TV powers several digital signage networks around the world and is used on a wide range of applications for Android digital signage, video walls, roadside billboards, taxi screens, buses’ digital signage, and many more. https://onsign.tv/

Zidoo is a Professional Android STB Manufacturer, an advanced ARM multi-core industrial product and consumer electronics developer. Maintaining a close cooperation with Mstar, Rockchip, Allwinner, Amlogic, Realtek and other original chipset factories. Zidoo is a unique brand with vast strengths through technology and innovation. http://www.Zidoo.tv

 

Press release

Live TV and Digital Signage

Adding Live TV or any other video into your digital signage is easy!

 

Ever since the first digital signage display was hung on a wall, there has been the desire to not only show regular messages, but to actually mix custom content with other video sources; and live TV has always been the prominent subject to come to mind.

hdmi-in-digital-signage-onsign.tv

For sure, there are many ways to do it, but to be honest, all  we have seen so far is in one way or another cumbersome, not cheap and in many cases not reliable.

Understanding this underlying desire, the OnSign TV team has been looking around and testing any new hardware which showed up in the market that would support an HDMI input video source. As always, we searched for a solution that would be reliable, affordable and suitable for professional operation.

Ultimately, OnSign TV is proud to announce we framed the Live TV into your Signage! All you need is a compatible player (see list of compatible players below), and the OnSign TV platform. Use the OnSign TV HDMI-in App and present any HDMI video source either in full-screen or within a specific region.

OnSign TV HDMI-in compatible players:

  • IAdea XMP-6400 – iAdea barely needs an intro, as they are the leaders for Android Professional Digital Signage Players. The XMP-6400 is a powerful, robust and reliable player suitable for any environment.
  •  Zidoo X9 – The Zidoo X9 is powered by MStar MSO9180 Chipset. The player features two high gain WiFi antennas and a high quality aluminum housing. We have extensively tested the X9 ensuring it would match our reliability-performance expectation.
  • Zidoo X8 and X9s - Like the previous model, Zidoo is keeping the great work and these are amazing options! Now powered by the Realtek 1295, they come with 8Gb and 16Gb of storage respectively. The X9s offers two WiFi antennas and also and external SATA interface.
  •  Tronsmart Pavo M9 – The M9 is equally powered by a MStar Chipset MSO9180, hence it offers features very similar to the Zidoo X9. The built quality is good and on par to what we have seen before coming from Tronsmart. Comparing to the Zidoo, the only downside may be the plastic case, but nothing that would compromise its reliability on the field.
  •  Android Realtek 1195 – Although Realtek is a relative newcomer powering Android players, the truth is this is a strong semi-conductor company that has been around for decades. We can find multiple manufacturers in China shipping boxes that clearly come from the same reference design. They all feature the same nice aluminum case with 2 WiFi antennas. Bottom line, It is an affordable solution and it works great.
  •  MeLE RT1195 – MeLE is the top manufacturer for Realtek Android players. We have extensively tested the player and we are quite happy with both performance and reliability. Offering a metallic casing, we are sure this player can meet any professional operation requirement.
  •  Geniatech ATV 1810 – Geniatech has been around for quite a while, and probably was one of the first manufactures to launch an Android player featuring a video HDMI-input. Compared to others, this is a more affordable yet not as robust solution, clearly targeting the less demanding home market. Still, the hardware performed well and we ensured through long testing that OnSign TV would run smooth on this player.
  • Samsung SSSP 2 and SSSP 3 – The “Samsung Smart Signage Platform”, or SSSP for short, is a flexible and powerful solution. Samsung is the world leader in screen manufacturing , so you can be sure you are getting an outstanding product. To make this offer even better, you can have your SSSP directly managed by OnSign TV. This even includes the ability to mix the HDMI-in video source within your signage content.