Did you see that Opening Ceremony? What a spectacle! And with that the 2024 Summer Olympics in Paris are underway! In the case your target audience appreciates content surrounding the event, digital signage can help. Even for those who aren’t huge sports or Olympics fans, they surely won’t mind catching one or the other update during this time, especially if it relates to their home country. After all, everyone will talk about the Olympics at the moment. The Olympics theme can apply to other contexts as well. Even after the Closing Ceremony, consider which similar sport events you can feature in similar ways as we describe below.
Shine the spotlight on your country’s athletes
Build quick and easy-to-watch slides with your community’s athletes front and center. When you select who to showcase, you should of course start off with athletes from your town or county representing the country. Consider which sports and categories are most interesting to your local audience. Turn the spotlights to frontrunners or winners in specific categories to provide more information about them.
With the collected data, use the Dynamic Composition tool to build a template. Draw a section for the photo of the athlete with name and info on the side. You can easily duplicate this template and use it as a base for other spotlights. These spotlights can include their achievements, backgrounds, even personal preferences. You may even include websites or their social media profiles if they promote them during the Olympics.
Olympic schedules and countdowns
Post daily updates of the event schedule or even set up countdowns for specific events. Use OnSign TV’s countdown app to set up custom countdowns. As you count down beginnings of certain competitions, you can also set a timer which marks the end of the Olympics in a not too distracting corner.
While the Olympics is an event with strongly protected broadcasting rights, consider using RSS feeds or websites if you found a particular resource which suits you well. For inspiration on content, just scroll through the official 2024 Olympics website, and pick out content your audience will appreciate.
Live updates and scores
Scores, medal counts, or any other updates are the perfect bit of data to show from time to time. This type of content doesn’t need to occupy the screen all the time, just here and there to show the progression of the Olympics without interrupting your main content.
A clever way of including Olympics-related content in this way is to set up a ribbon at the bottom of the screen, or any other section, while allowing your main content to flow consistently.
Olympic history and fun facts
Include interesting points from Olympian history. While it can be related to this year’s event, it’s not a must. How about fun facts about your own country or city and its participation in the Olympics? It can refer to competitors, torchbearers, trainers, former host cities, or anything else that you consider interesting.
For more ideas, the official 2024 Olympics website has a ton of information about various aspects of the event. For example, there’s a section on all Olympic torchbearers. To find more, explore the website in all the categories it demonstrates each sport.
Interactive games and trivia
The official 2024 Olympics webpage has a section with quizzes on topics such as French and Paris venues, as well as sports, of course. Use them as inspiration for content, or even include one of these questions on your digital signage with a link to the website.
You can also build your own questions to pop up on the digital screen via data feeds. These questions and fun facts may focus on athletes representing your country or the history of the country in a specific category. For venues such as bars or restaurants, consider making interactive trivia quizzes for the big screens, allowing patrons to engage on the spot.
Event highlights
The Olympics always bring us breathtaking performances and successes from athletes who worked for years and years for this one moment. This provides us with stunning moments to highlight on digital signage. If you build athlete profiles, display their special moments on the side of the highlight. They don’t even have to come from winners all the time. At the end of the day, every country is most proud of their own athletes and enjoys seeing their best moments highlighted.
Social media interaction
Build a wall with posts from social media. Most countries have social media presences of their national sports committees where they share news. When using data feeds on OnSign TV, you can manually filter out any content you would like to skip.
Explore all the possibilities of digital signage software to quickly build content for the Olympics! The 2024 Olympics aside, consider which other events will matter to your audience and use them as a basis for digital signage content in the future.
Cover image by Hansjörg Keller.