8 Greatest Benefits from Digital Signage for Restaurants

A restaurant has become more than just a place you go to when you’re hungry.

I don’t know about you, but when I choose, I focus on the overall summary of the establishment, which includes quality of the food, the amount of time it takes for the food to arrive and overall comfort.

Comfort is definitely the most challenging to achieve and I’ll tell you exactly how to tame that beast.

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Every restaurant can benefit from digital signage, especially franchise chains and places with a quick turnaround. Updating information is faster and easier, increasing overall efficiency of your business.

Wi-Fi, great service and digital screens on every corner confirm everything truly is about the customer experience, starting from the prices.

1. Lower costs and higher profit

Let's focus on what you really want to know, the most important benefits and features of digital signage in your average restaurant.

First, if you invest in digital signage menus and boards, you save a lot by eliminating the need to print out new menus every time a minor change occurs. With this freedom you're more likely to indulge in any ideas or plans you may have and also save a lot of time.

Second, digitally you can share more information without the viewer's eyes being assaulted, which is often the case with an elaborate menu board. More information shared means more purchases.

Third, digital is the mark of the future which enhances the customer experience, increasing the chance the customer will return a second time.

Let's examine more benefits which ensure it.

2. Easier communication

Communicating via digital signage offers many opportunities for marketing, advertising and also menu customization and sharing information like nutritional data of the food.

Communication between the establishment and the consumer can be greatly improved with digital signage:

  • Share more information that's easier to understand

  • Customize information with special formats

  • Inform about events and special offers

  • Schedule the right information at the right time

  • Sharing updates on social media as well

The world moves quickly, and digital displays make it move even quicker in a restaurant. Meanwhile facial recognition is another interesting feature that may be used to quickly bring a customer to his food. If you're interested, read more in the article on facial recognition in the food industry at Digital Signage Connection.

3. Visual appeal

Digital signage adds a certain x-factor to the establishment and makes it feel more comfortable for the customer. As a restaurant owner that's a bonus on every level!

If you have the comfort to spend up to several hours in a restaurant, that means the customer experience is great. Digital signage has raised the bar but at the same time provided creative and easier ways to satisfy the customer!

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Image: Kitchen 67 Brann's Cafe

Videos, animations or even a fixed image attract more attention than plain text. People are naturally judgmental which makes visual appeal very important, especially in the food industry. Digital signage is an easy card to play in this case.

You can use images and animations for your digital menus, but regarding the customer experience, here are 8 reasons to use video on your digital displays.

Being a feat of technology, digital signage is constantly improving and perfecting the attention-grabbing ability. Here's an example of transparent walls used for digital signage:

4. Digital menu boards

Let's talk about practical uses in a restaurant. Chalk and blackboard have been somewhat of a signature for coffee shops and restaurants, and that very asset can be significantly upgraded with digital signage.

  • Make your menus visually appealing

  • Update prices faster and easier

  • Update content for different locations simultaneously

  • Schedule the menu based on the time of the day

  • Display nutritional information

Saving time and making updates faster and easier are the main advantages of digital menu boards. Digital signage can be used in even more cases.

In other news, a new FDA legislation (section 4205 of the Affordable Care Act) requires that retail food establishments on 20 locations offering the same products have to provide nutritional information for each menu item.

Traditional menus can be a nightmare to manage and keep in sync, meanwhile digital menus are easily managed and bring many advantages.

A digital menu is definitely more effective than a regular one, but just how effective is it? Without specific digits to compare you can't exactly be sure which changes occurred because of your investment.

The Digital Menu Board Revolution blog shared a neat article on three ideas to prove if your digital menu is actually working!

5. Drive-thru digital signage

Outdoor digital signage is a unique subject for business owners and is a very thought-provoking decision before making the investment.

None the less, drive-thru digital signage indeed is a thing and in 2014 Panasonic unveiled a drive-thru digital signage solution, resistant to weather conditions, eliminating the need for enclosures.

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Seeing how beneficial indoor digital signage menu boards have been, it's only natural owners want to gain the same benefits from drive-thru purchases.

Some of the greatest benefits from drive-thru digital menus are:

  • More accurate orders

  • Shorter waiting times

  • Appealing content

  • More unplanned purchases

Digital menus in general are a lot like browsing through Amazon or Ebay – you're looking to buy article A, and in that search you will most likely stumble across article B you buy as well without planing on it.

Regarding drive-thru orders, they produce more income than you think. The eyes are hungrier than the stomach, especially when on the go. This is something owners can capitalize on with digital menus.

6. Entertainment and the customer experience

Digital menus focus on efficiency, speed and delivering the right information at the right time.

The entertainment aspect of digital signage does none of the above. Instead its job is to make the customer feel as if they were home. Entertainment can greatly improve the customer experience, and digital signage can be of great help!

There's a decent amount of time around the actual food consumption which has to be filled, and not everyone has a date to talk with. Music videos, documentaries, sport programmes or a plain random television channel are just some of the things that can attract the attention of the customer.

7. Attract mobile users

Barely a few years ago most of us mocked the concept of using Facebook or Twitter on a daily basis. Today it's greatly accepted as a common thing.

Many restaurant owners choose to use this factor to improve the relationship with their customers by getting them involved.

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You can display much more than sports or fashion shows and really interest the viewer. Advertise your restaurant's Twitter, Facebook or Instagram pages and more importantly (and interestingly) you can share activity from customers who are reaching out.

Sports, fashion shows and cartoons are standard entertainment content. You don't have to limit the digital signage to non-interactive content, though.

As mentioned, many businesses try to connect to their customers across social networks. Some also choose to share that relationship publicly and get the customer involved directly.

“Customers get really excited to see their own words on-screen.” – Elton Keung, Boba 7, Los Angeles.

It certainly goes beyond the standard restaurant experience and adds another dimension of interactivity and goes to show that digital signage and social media integration are a very useful and effective mix.

8. Adaptive to your surroundings

You can enhance the customer experience by providing beneficial information that actually doesn't concern your business at all, but is still extremely beneficial for the customer.

An airport restaurant can have amazing uses for digital signage. You can share flight information, airport navigation or weather conditions. You can process orders faster and even help the customer kill time while they wait for the flight with entertainment.

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The most amazing feature of digital signage is that you can adapt it to use everything that surrounds your business, you just have to spot the potential!

It's an adaptive and a big canvas, meaning you can show a lot more information on a screen than you ordinarily would on a regular board.

You won't find an article about every possible restaurant situation so I encourage you to literally step outside and see what information a consumer might benefit from and use it to enhance your digital signage!

Images by: Joe MoninDSTDigitalSignageToday and emenu

7 Gründe für Andachtsorte in Digital Signage zu investieren

Digital signage is a modern tool which can greatly help a community also in traditional realms.

It’s often used for profit, but in churches, synagogues or mosques, the main goal is to connect with the community and share information.

Digital signage can help raise funds, reduce costs, organize events and make the communication between the establishment and the community easier and faster. So without further ado here are 7 biggest reasons to get digital signage in your establishment.

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1. Digital signage is useful for all faiths

Mosques, churches, temples and synagogues all benefit from digital signage. The utilisation may be slightly different, but each house of worship can find a great use for it.

Digital signage is a great investment, though it can be a budget leap, especially for an establishment which is non-profit. This is one of the questions which need to be answered before investing in digital signage as a place of worship. Fundraisers or sponsorships are definitely a good idea if it's not affordable straight away.

This is concerning the hardware. Software is really the least of your worries and doesn't usually force a budget to bend greatly.

Let's examine some more specific uses and you can decide if it classifies as a beneficial investment for your establishment.

Spoiler alert: It does.

2. An updated announcement board

Churches adopt digital signage, amongst other advances of technology, because it serves as a more efficient and simpler way to communicate to the audience. This starts with a beneficial and practical announcement board.

Digital signage can help educate new visitors about the vision and mission of the establishment. It can also keep them informed on current events more easily by being the place for announcements updates displaying:

  • General announcements
  • Service times
  • Important events
  • Volunteer opportunities
  • Special offers or sales

Digital signage in the church setting has become a more popular choice lately. LED displays have a limited amount of features so it's no wonder they're being upgraded.

The benefits are clear, digital signage can provide a more modern, appealing and practical application and sharing of information.

There are quite a few uses digital signage has in general, but there are several that apply specifically to a house of worship. Digital signage can be set up in:

  • Lobbies
  • Worship areas
  • Meeting spaces
  • Lounges
  • Office locations
  • Retail establishments
  • Classrooms

3. The key benefits of digital signage

Digital signage uses its power in a church in the same way it does at a mall or a store. The difference is that instead of giving the viewer information about a product, it's giving them information about their community.

Here are some key ways on how to engage your audience and increase the efficiency of your digital signage and help them find information they are looking for:

  • Valuable and up to date content
  • Simple communication
  • Motion
  • Interactivity

Important and up to date content is the main difference between digital and handwritten content. Digital can be very easily updated to contain current and most important information needed at the moment of display.

Schedules, announcements or hymn lyrics demand more work than a casual sign and that's where software comes in to shorten that time.

Simple communication is also a very important factor!

Here's a good comparison: The Bible has a higher reputation than any digital signage.

Why am I telling you this?

Because unlike the Bible, people won't read endless blocks of text from a digital screen, no matter what is displayed on it. Unless it's the Bible maybe.

The point is to keep it simple!

People only glance at digital signs before moving on, and that's why we always design them to get the point across in less than a few seconds. Keep it simple means displaying only vital data needed at the moment. Not complying to this is one of the biggest mistakes of digital signage content.

Motion! Look, there's a reason why thieves stop moving when they hear there's someone in the house. Motion attracts attention! A lot of attention can be drawn to a sign if it's animated with text, images or video.

Interactivity usually applies to the user being able to physically interact with the digital signage in front of them. This is beneficial in stores where a customer can dig through various products on a screen, but it can also be beneficial to a religious establishment in many ways.

Interactivity can also mean a call to action which tells the viewer how to get involved, for example to like something on Facebook.

A call to action in digital signage is basically a digital sign telling someone what to do. The benefit? They do it! In a religious establishment it may direct the viewer how to help the community or do something that is highly recommended.

4. Practical uses for digital signage in houses of worship

Spreading information and engaging the audience remains the main purpose, let's discuss some practical uses that can push the audience to go the extra mile and provide additional information.

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Elevating the worship experience is certainly a reason to go the extra mile. Saving time and money is certainly a strong reason to go for digital signage, but the relationship with the community can also be improved.

Take a look at one example of a church using digital signage to elevate the worship experience.

Helping opportunities are often looked for and people may want to partake in something although they aren't even aware they exist. It's important to inform where and what kind of help is needed to encourage volunteers to step up.

You may have a hundred volunteers on your hands without instructions however they're not going to be of much help,

General news and weather are always a good type of information to share with any audience.

Wayfinding and maps are often used for larger establishments. They can also be beneficial if a religious establishment needs it. Here's how it works!

You can help newcomers reach their destination more easily and prevent the bride from wandering into a tomb.

Worship songs and lyrics are becoming a common thing to display in religious establishments as more and more of them are moving away from hymnals.

Personalize messages for visitors, display information about leaders, promote fundraisers, display charities the establishment is involved in or communicate with hearing-impaired members.These are only some of many unique situations digital signage can be used for.

5 Outdoor digital signage

A subject worth mentioning religious establishments are concerned, as many still have hand-made outdoor signs.

Outdoor digital signage, despite being grasped by both hands by larger companies, cities and stores that use it to attract attention, is definitely a tool a church can use.

Perhaps not a billboard the size of your auditorium, a modest screen can still be useful.

Display your digital signage to anyone who passes by your church, mosque or synagogue 24/7. The most common outdoor signs for houses of worship were ordinary hand-made signs which were changed manually, one letter at a time.

Take your signs further!

LED signs are quite a common substitute for the old hand-made signage. Digital signage is even better as it allows you to share information more easily with anyone who passes by.Onsign - Church outdoors.jpg

When creating outdoor digital signage it's important to take weather into account and either get displays that are waterproof and specific for the purpose, or protect the screens by placing them in a sheltered location.

The advantage of outdoor digital signs of any kind is clear when compared to traditional signs.

Easier updates, less hassle and above all you can display more than one or two sentences at a time. There are many benefits when it comes to digital signage and cost!

Hardware providers offer theft protection for digital signage. Outdoor digital signage involves rigid enclosures that lock up your signage to provide protection. If you want to take protection into your own hands take a look at this article with some useful tips!

6. Raising funds!

Interactivity is only one of many advantages which can benefit the religious establishment in question. Granted, information is the most valuable good one can provide, but at times churches, mosques and synagogues need funds to reach their goals.

Digital signage is definitely a tool for a modern church. Capital campaigns, mission trips or general funds can all be acquired more easily.

Many establishments want to attract younger congregants and there is no better way than having special events and trips, all of which can easily be organized and managed using digital signage.

7. Reducing costs!

Can digital signage save money if it's such an expensive investment?

Here's another spoiler for you: yes it can! I'll explain more below, but also take a minute to check out this infographic which compares costs of handwriting vs digital signage.

Digital signage reduces paper waste! Save money and save the trees!

On a serious note, the advanced person is the informed person, and the same applies to any structure, building, store, supermarket or a church. The higher the quality of information, the more that establishment will be valued and appreciated.

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Inaccurate and old information is useless!

No more stapled pieces of paper on a giant bulletin board, containing information you can only hope to be up to date when you read it!

Digital signage is the most flexible canvas in the world because it allows for shifting of information without any additional cost. That's the greatest and most important feature which sets it apart from casual signage, and definitely a good reason to consider it.

Software for digital signage enables the information to be changed according to schedule and reduces the need for any staff members to do it manually, climbing on a ladder to change one note at a time.

General announcements regarding deadlines, requests, volunteer opportunities, meetings and events are also easily managed and shared.

Digital signage can also be used outdoors and replace signs which are usually updated weekly or even monthly and certainly offers a more effective way to reach out to the community.

Images by: paul bicaEric E Castrojon rubin and Jeffrey Beall