OnSign TV & Zidoo Partnership

OnSign TV and Zidoo just signed a cooperation agreement to jointly promote new custom solutions for the Professional Digital Signage market. This partnership grants a tight integration between OnSign TV Platform and Zidoo Android Players.

“OnSign TV is among the pioneer companies to provide a professional Android Signage Platform. We work hard to guarantee OnSign TV runs on pretty much all devices. Therefore, we are constantly in touch and partnering with hardware manufacturers. Zidoo players have already been actively embraced by several of our customers, so we are confident and happy to celebrate this partnership. “ Dimitri Prado OnSign TV CEO.

The partnership starts by providing full integration to the Zidoo X8 and X9s players. This ensures users can take advantage of several OnSign TV advanced features like:

  •    Live TV through HDMI-in
  •    Real time player remote view and control
  •    Remote player reboot
  •    Scheduled player reboot

“Zidoo has been an extremely innovative company since the beginning and we are glad to also expand our presence into the Digital Signage Market. We provide high-quality devices gathering unique features like HDMI-in and SATA support. Connecting Zidoo to OnSign TV makes it very easy to leverage HDMI-in so users can take advantage of any video feed, or even Live TV, and this is a big game changer!”  Zidoo CEO--Steven Yu.

OnSign TV is a Professional SaaS Digital Signage Platform. With screens installed in over 100 countries, OnSign TV offers by far the best interface in the market. Standing out for its real-time monitoring system, it is possible to track, view and remote control any screen directly from a web management console. OnSign TV powers several digital signage networks around the world and is used on a wide range of applications for Android digital signage, video walls, roadside billboards, taxi screens, buses’ digital signage, and many more. https://onsign.tv/

Zidoo is a Professional Android STB Manufacturer, an advanced ARM multi-core industrial product and consumer electronics developer. Maintaining a close cooperation with Mstar, Rockchip, Allwinner, Amlogic, Realtek and other original chipset factories. Zidoo is a unique brand with vast strengths through technology and innovation. http://www.Zidoo.tv


Press release

6 Main Reasons For Digital Signage in Public transportation

I have a terrible sense of orientation. Perhaps skipping geography class to grab coffee might have contributed to that but in my defense the coffee was very good!

Why am I telling you this?

You see people like me have a tendency to get lost easily. Directions are a lifesaver for us and digital signage can provide a great platform for them. If the digital signage is set up well it can be extremely useful to the passenger in more ways than one.

Let's summarize why digital signage is necessary in public transportation!

Onsign - Ubahn

Reason #1: Accurate information delivery

In my experience, the fact that a bus is late is not what truly bothers people unless they are in a hurry. Inaccurate information does.

With digital signage and some wireless magic, arrival times can be easily updated to minimize the mentioned bother. Digital signage can be implemented in buses, subways, trams, all kinds of rail transportation, or even in taxis.

Digital signage is making smart transportation even smarter by obliterating the need for paper signs and delayed delivery of updates.

Although sophisticated digital screens have been primarily used for bus stations and airports, today they also make every-day travelling more comfortable and you’re just as likely to find digital signage in a local bus.

Reason #2: Displaying more information than ever

Bus information screenDigital signage is like a large sheet of paper you can edit quickly without leaving any correction marks. An odd definition, true nonetheless.

With a digital display you can share information faster, with more accuracy, and a definitely vaster amount you ever could with an announcement board.

Digital signage is a excellent wayfinding tool, an important feature that can be used in vehicles, stations and waiting areas:

  • Arrival times
  • Emergencies
  • Delays or cancellations
  • Traveling guides
  • Entertainment.

Arrival times can be updated easily and accurately to a digital screen at the station to alleviate the tension of waiting. Delays can be caused by traffic or any other factor that cannot be predicted. With digital signage they can easily be taken into account for the time of arrival.

Emergencies, delays or cancellations are also unpredictable, however it is a lot easier to update passengers about such matters. Lack of awareness about a situation can cause people to become upset. This way it's easy to keep them up to speed on what is going on and avoid any harsh reactions or panic attacks. Then again, in most cases these happen only in movies.

Speaking of movies, it's important to point out that entertainment has always been a valid excuse to find itself on a list about reasons or benefits for digital screens. On trips of a greater distance, a good film can be quite a treat for passengers.

Digital signage can show the entire network to the passenger. Quite an interesting use of interactive digital signage can be seen at bus shelters in Seoul, South Korea. As they wait, passengers can examine current information about traffic and transit routes, or even in some cases play games to relieve the boredom! Quite a versatile use of a digital screen, wouldn't you say?

Reason #3: GPS digital signage

The Global Positioning System (GPS) can be combined with digital signage to provide a real time image of the current location of the vehicle you're interested in.

While it was originally intended for the military, in the 1980's GPS has become available for civilian use. I mean listen, if people use it for apps why not use it in more useful ways?

GPS can be quite an interesting feature with digital signage and it can be a true lifesaver for passengers who are new to the area and are still trying to navigate in it.

Onsign - Metro

GPS can be integrated with digital signage to display specific content depending on location. For example certain ads or local information can be shown based on the location of the vehicle.

Travel guides can be programmed to display content about any important landmark or event that may be taking place nearby. Although I'd suggest occasionally looking out the window as well. The Eiffel Tower isn't that difficult to spot you know.

Reason #4: Optimize the travelling experience

All the aforementioned factors add up to provide the best travelling experience for the customer. Easy and fast access to the right information is vital, but with digital signage it can also be quite interesting, especially if the displays are interactive.

Interactive digital displays can provide all the necessary information to travelers, but they aren't limited to busses and trains. Digital signage in taxi's has been present for quite some time, and in this setting the interactive display truly found a use, despite being primarily used for making payments.

More and more companies are reaching out to their consumers through the technology they already have like smartphones or tablets. This is the main reason a great number of screens are being unplugged, leaving the payment process to tablets and smartphones.

Reason #5: Easier Wayfinding

General mapping is a great use for digital signage, even if it is outside a bus or a train. Displays can be set up at stations or virtually any location where a map is necessary. An interactive display is the perfect solution in the case where the user can examine certain features of the portrayed map.

Here's a video for you to see just how awesome digital signage can be if it's properly used.

Onsign - Subway

In other news: San Francisco Bay Area Rapid Transit District (BART) metro car includes a series of digital displays, both internal and external, to provide passengers with information. It has several other fascinating features that may prove interesting for you to read. It appears as all standards rise with the passing of time, digital signage, too, is becoming quite an important element of public transportation.

Reason #6: It's not all about the trip!

Onsign - TrenI've briefly mentioned entertainment. Let's focus on that aspect for a bit.

In all branches of digital signage, the customer experience and the entertainment factor always manage to find themselves on the list of important uses for this technology.

Just like in universities, restaurants or hotels, the customer experience is very important in public transportation. A good movie in a longer bus ride or TV, video and social media on displays at bus stops can be great for the average passenger.

At times people may spend a great amount of time at an airport, waiting for a flight that's delayed or because they arrived early. As you can only spend so much time in the typical duty free shops, a drop of entertainment to pass time is greatly welcomed in these instances. There are several distinguished uses for airport digital signage, uses which may also apply to other stations of public transportation.

The passenger's view is very important!

Let's have a look! In these blue letters lies a blog page with very detailed data about how the passenger perceives the digital signage used in public transportation. Every inch of a display matters!

The perspective can be quite useful and provides an easier understanding on how digital signage can be utilized effectively.

Despite being a frequent passenger, in a larger city with a more complex line of travel one always finds a need for directions. Digital signage can be a great provider for both the commoner and the tourist!

Images by moppet65535Nicolas Nova, Oran Viriyincy.

Also, check our Album for images.

9 ways digital signage can help corporate communication

Communication is to a company what blood is to a body, it cannot exist without it. Communication connects all elements of your business, and it should be handled carefully.

Straight away let’s answer the most important question of all. Is it worth the investment?

Your employees are your brand! Digital signage can be used for communication with your employees alongside customer communication, which makes it a great investment on both ends.

For now let’s focus on the employee side and the internal communication, and how digital signage can make saying “hi” easier.

Onsign - Digital Board Meeting.jpg

1. Create a strong corporate culture

Productivity of a company can be greatly improved if there is a strong link between the workers and the mission of the company. After all, if you care about something, you'll put more effort into improving it.

The title employee of the month is one of many examples of a well developed corporate culture. The elementary bond between the mission of the company and the employees can be created simpler and stronger with digital signage.

Here are a few ways digital signage can help improve your company's corporate culture:

  • You can bolster your team feeling valued

  • Instead of bombarding them with emails, communicate with your staff in an unostentatious and consistent fashion

  • Share reminders and announcements more easily

  • Improve morale by awarding accomplishments and displaying encouraging information

  • Add some fun into the mix with pictures, videos or sharing information about events in a more creative fashion.

Depending on your team you can even choose to automate birthdays and important personal events to create a more friendly and connected environment.

In other news, according to a study taken in 2012, 45% of companies in UK, America and Australia used digital signage for corporate communications – a number that has been rising since.

2. Manage employee training

A committed employee is the best one you can hope for, but knowledge remains the primary ingredient.

Digital signage can provide a fast and comfortable learning process.

Digital signage networks can be used for training videos and to demonstrate procedures. It's a lot easier to educate the workers when they are at their stations and can apply the new information immediately. Casual hour-long lessons are mostly forgotten by the time the knowledge can be applied.

Education via digital signage is more convenient and easier for the company as it cuts down excessive time and money which is usually required for printed content and its circulation.

Training can actually be a lot more comfortable for the employee and it can also be scheduled to be displayed at specific times throughout the day, ensuring the most important information is learned.

3. Engage your employees

Onsign - Doctor.jpg

Employee engagement in any business is a beneficial step, that's a no brainer. After all everyone wants to be at a workplace they can identify with. Before I go further into digital signage, here's an interesting article on engagement ideas you can consider, by Benjamin Neupert on the RMG Networks Blog.

According to several studies, organization with high engagement leave low engagement ones in the dust. Digital signage being a tool that makes engagement easier, can mean a noticeable change. But how exactly do you engage an employee with a digital screen?

Recognition is the most effective way of engaging an employee, and digital signage is the easiest way to give recognition.

Being noticed and recognized for your abilities makes you feel appreciated, no matter how meaningless the attention may appear at first. It increases your passion towards the work and you feel inspired to do well, which is one of many advantages for the company:

  • The productivity and quality of the work is increased.

  • Loyalty of the customers rises.

  • The work is more valuable for the employee.

  • There are fewer mistakes and the will to learn is greater.

  • There is less stress for the employee.

Sadly the majority of employees are not truly engaged as companies tend not to focus on this element of business. You can engage yours easily with digital signage.

4. Communicate more easily

Being bombarded with emails is not a very inspiring sight, not to mention it increases the risk of important information being unnoticed. Instead, sharing certain information over a digital display is a lot more convenient for both sides.

A really easy way to communicate with your employees can be done by making strategic use of their second screens - smartphones and tablets. It's more personal and direct, provokes a reaction and the content has a greater chance of being noticed and acted upon.

Onsign - Announcement.jpg

In business, time and money are two factors which are always taken into account when it comes to investment and there is always one common question:

Is it worth the money and will it save me time?

A common misconception about digital signage is that it requires a team or an above-average IT knowledge – it does not. The alleged IT knowledge is packed in the software which saves time and money.

You can share information faster, easier and in a more comfortable way for your company. In recent years digital signage has been viewed as one of the most cost-effective forms of communication.

5. Share performance metrics

You can let your employees measure the company’s and to some extend their own performance by sharing internal analytics.

The progress of the entire company can be monitored by displaying the information through the digital signage network. Depending on the business in question, you can place digital displays at specific locations where employees can see them frequently.

Alongside internal figures and various numeral data, you can display other interesting information that presents the progress made within the company. For example:

  • company website and social media

  • stock prices

  • sales figures

  • online feedback from customers

  • the state of the competition

6. Use the most important ingredient of all

There is a very important factor when it comes to displaying content relevant to corporate communication, education, communication or literally any other type.

Can you guess what it is? Here's a hint: If the display is facing the wall, you can't see what's on it. Shocking isn't it?

It's location! In the world where people cherish their time, attention-grabbing is a skill to have.

As we have seen, it's vital to place displays for trainees at the workplace to help them learn while they work. The same applies for managers going to a meeting, as well as customers sitting in a restaurant.

Did you know that an average viewer will pay attention to your screen only for 4 seconds unless the content keeps him interested? Check out this detailed infographic with several interesting examples.

7. Increase efficiency and decrease costs

We've already discussed the most important advantages for digital signage. Now, let's see how these advantages affect the one place where you notice even the slightest change – in your wallet!

Once you have the infrastructure up and running, updating information via a digital screen is clearly a lot cheaper and easier than printing out content and putting it up manually every time a minor change occurs. Plus you can share information you ordinarily wouldn't due to the time and cost it takes to share it.

You can also schedule messages based on time of day or location to get the most out of your digital signage. They may seem minor but the costs of constantly printing content add up, both in money and time. It’s especially the time required to place the information on every board manually that adds up. With digital signage it’s on all your boards with one click while saving considerable amounts of money at the same time.

Aside from informational value, digital screens give a certain feeling of advancement and professionalism to your corporation. It's easier, faster and more efficient in every aspect when compared to other methods of sharing information.

8. Use digital signage at the perfect location

Digital signage has a rule of thumb when it comes to location. It is most effective to place your digital screens in places where your employees spend a lot of time.

Conference rooms are an obvious choice. Present plans and ideas more easily and effectively to your team. Reservations for conference rooms can also be updated and displayed more easily from the comfort of the reception, eliminating any needless absences or hassles with papers.

A hallway or a lobby is a great place for a welcoming and inspiring message. You can share some basic information about your business right away, including other information like weather or local news. You can also display vital information in case a meeting is about to begin.

Cafeterias or Break Rooms can also be excellent choices. Sure, you can provide your employees with vital business information, weather and other data, but you can also share interesting events like sports to make your employees feel more at home.

9. Maintain the communication you’ve built

There are many ways communication inside of a company could be distorted and begin to remind the employees of a boring high school lecture.

Lack of trust and honesty between employees and their superiors can slow down the overall efficiency in a business. By keeping communication and interaction on a certain level, it is bound to provoke positive results.

An overly professional environment can sometimes choke the individuals who find themselves in it, and at the same time, you don't want your company to be a playground. Maintaining a certain balance between the two can provide a certain freedom for the people who work together and ensures that the communication of say a board meeting, runs smoothly.

Onsign - Offline Board Meeting.jpg

When used inside the corporation, digital signage guarantees the presence of quality communication, something that can be a very fragile element of a company. From the side of leaders, there are many reasons which cause communication to fail, but digital signage can help to uphold it.

Images by Nguyen Hung Vu, NEC, digitalsignage.net and tiarescott.

corporate communication digital signage

8 Greatest Benefits from Digital Signage for Restaurants

A restaurant has become more than just a place you go to when you’re hungry.

I don’t know about you, but when I choose, I focus on the overall summary of the establishment, which includes quality of the food, the amount of time it takes for the food to arrive and overall comfort.

Comfort is definitely the most challenging to achieve and I’ll tell you exactly how to tame that beast.

Onsign - Fast food.jpg

Every restaurant can benefit from digital signage, especially franchise chains and places with a quick turnaround. Updating information is faster and easier, increasing overall efficiency of your business.

Wi-Fi, great service and digital screens on every corner confirm everything truly is about the customer experience, starting from the prices.

1. Lower costs and higher profit

Let's focus on what you really want to know, the most important benefits and features of digital signage in your average restaurant.

First, if you invest in digital signage menus and boards, you save a lot by eliminating the need to print out new menus every time a minor change occurs. With this freedom you're more likely to indulge in any ideas or plans you may have and also save a lot of time.

Second, digitally you can share more information without the viewer's eyes being assaulted, which is often the case with an elaborate menu board. More information shared means more purchases.

Third, digital is the mark of the future which enhances the customer experience, increasing the chance the customer will return a second time.

Let's examine more benefits which ensure it.

2. Easier communication

Communicating via digital signage offers many opportunities for marketing, advertising and also menu customization and sharing information like nutritional data of the food.

Communication between the establishment and the consumer can be greatly improved with digital signage:

  • Share more information that's easier to understand

  • Customize information with special formats

  • Inform about events and special offers

  • Schedule the right information at the right time

  • Sharing updates on social media as well

The world moves quickly, and digital displays make it move even quicker in a restaurant. Meanwhile facial recognition is another interesting feature that may be used to quickly bring a customer to his food. If you're interested, read more in the article on facial recognition in the food industry at Digital Signage Connection.

3. Visual appeal

Digital signage adds a certain x-factor to the establishment and makes it feel more comfortable for the customer. As a restaurant owner that's a bonus on every level!

If you have the comfort to spend up to several hours in a restaurant, that means the customer experience is great. Digital signage has raised the bar but at the same time provided creative and easier ways to satisfy the customer!

Onsign - Restaurant.jpg

Image: Kitchen 67 Brann's Cafe

Videos, animations or even a fixed image attract more attention than plain text. People are naturally judgmental which makes visual appeal very important, especially in the food industry. Digital signage is an easy card to play in this case.

You can use images and animations for your digital menus, but regarding the customer experience, here are 8 reasons to use video on your digital displays.

Being a feat of technology, digital signage is constantly improving and perfecting the attention-grabbing ability. Here's an example of transparent walls used for digital signage:

4. Digital menu boards

Let's talk about practical uses in a restaurant. Chalk and blackboard have been somewhat of a signature for coffee shops and restaurants, and that very asset can be significantly upgraded with digital signage.

  • Make your menus visually appealing

  • Update prices faster and easier

  • Update content for different locations simultaneously

  • Schedule the menu based on the time of the day

  • Display nutritional information

Saving time and making updates faster and easier are the main advantages of digital menu boards. Digital signage can be used in even more cases.

In other news, a new FDA legislation (section 4205 of the Affordable Care Act) requires that retail food establishments on 20 locations offering the same products have to provide nutritional information for each menu item.

Traditional menus can be a nightmare to manage and keep in sync, meanwhile digital menus are easily managed and bring many advantages.

A digital menu is definitely more effective than a regular one, but just how effective is it? Without specific digits to compare you can't exactly be sure which changes occurred because of your investment.

The Digital Menu Board Revolution blog shared a neat article on three ideas to prove if your digital menu is actually working!

5. Drive-thru digital signage

Outdoor digital signage is a unique subject for business owners and is a very thought-provoking decision before making the investment.

None the less, drive-thru digital signage indeed is a thing and in 2014 Panasonic unveiled a drive-thru digital signage solution, resistant to weather conditions, eliminating the need for enclosures.

Onsign - Drive thru.jpg

Seeing how beneficial indoor digital signage menu boards have been, it's only natural owners want to gain the same benefits from drive-thru purchases.

Some of the greatest benefits from drive-thru digital menus are:

  • More accurate orders

  • Shorter waiting times

  • Appealing content

  • More unplanned purchases

Digital menus in general are a lot like browsing through Amazon or Ebay – you're looking to buy article A, and in that search you will most likely stumble across article B you buy as well without planing on it.

Regarding drive-thru orders, they produce more income than you think. The eyes are hungrier than the stomach, especially when on the go. This is something owners can capitalize on with digital menus.

6. Entertainment and the customer experience

Digital menus focus on efficiency, speed and delivering the right information at the right time.

The entertainment aspect of digital signage does none of the above. Instead its job is to make the customer feel as if they were home. Entertainment can greatly improve the customer experience, and digital signage can be of great help!

There's a decent amount of time around the actual food consumption which has to be filled, and not everyone has a date to talk with. Music videos, documentaries, sport programmes or a plain random television channel are just some of the things that can attract the attention of the customer.

7. Attract mobile users

Barely a few years ago most of us mocked the concept of using Facebook or Twitter on a daily basis. Today it's greatly accepted as a common thing.

Many restaurant owners choose to use this factor to improve the relationship with their customers by getting them involved.

Onsign - Restaurant tweet.jpg

You can display much more than sports or fashion shows and really interest the viewer. Advertise your restaurant's Twitter, Facebook or Instagram pages and more importantly (and interestingly) you can share activity from customers who are reaching out.

Sports, fashion shows and cartoons are standard entertainment content. You don't have to limit the digital signage to non-interactive content, though.

As mentioned, many businesses try to connect to their customers across social networks. Some also choose to share that relationship publicly and get the customer involved directly.

“Customers get really excited to see their own words on-screen.” – Elton Keung, Boba 7, Los Angeles.

It certainly goes beyond the standard restaurant experience and adds another dimension of interactivity and goes to show that digital signage and social media integration are a very useful and effective mix.

8. Adaptive to your surroundings

You can enhance the customer experience by providing beneficial information that actually doesn't concern your business at all, but is still extremely beneficial for the customer.

An airport restaurant can have amazing uses for digital signage. You can share flight information, airport navigation or weather conditions. You can process orders faster and even help the customer kill time while they wait for the flight with entertainment.

Onsign - Airport Restaurant.png

The most amazing feature of digital signage is that you can adapt it to use everything that surrounds your business, you just have to spot the potential!

It's an adaptive and a big canvas, meaning you can show a lot more information on a screen than you ordinarily would on a regular board.

You won't find an article about every possible restaurant situation so I encourage you to literally step outside and see what information a consumer might benefit from and use it to enhance your digital signage!

Images by: Joe MoninDSTDigitalSignageToday and emenu

7 Gründe für Andachtsorte in Digital Signage zu investieren

Digital signage is a modern tool which can greatly help a community also in traditional realms.

It’s often used for profit, but in churches, synagogues or mosques, the main goal is to connect with the community and share information.

Digital signage can help raise funds, reduce costs, organize events and make the communication between the establishment and the community easier and faster. So without further ado here are 7 biggest reasons to get digital signage in your establishment.

Onsign - Church inside.jpg

1. Digital signage is useful for all faiths

Mosques, churches, temples and synagogues all benefit from digital signage. The utilisation may be slightly different, but each house of worship can find a great use for it.

Digital signage is a great investment, though it can be a budget leap, especially for an establishment which is non-profit. This is one of the questions which need to be answered before investing in digital signage as a place of worship. Fundraisers or sponsorships are definitely a good idea if it's not affordable straight away.

This is concerning the hardware. Software is really the least of your worries and doesn't usually force a budget to bend greatly.

Let's examine some more specific uses and you can decide if it classifies as a beneficial investment for your establishment.

Spoiler alert: It does.

2. An updated announcement board

Churches adopt digital signage, amongst other advances of technology, because it serves as a more efficient and simpler way to communicate to the audience. This starts with a beneficial and practical announcement board.

Digital signage can help educate new visitors about the vision and mission of the establishment. It can also keep them informed on current events more easily by being the place for announcements updates displaying:

  • General announcements
  • Service times
  • Important events
  • Volunteer opportunities
  • Special offers or sales

Digital signage in the church setting has become a more popular choice lately. LED displays have a limited amount of features so it's no wonder they're being upgraded.

The benefits are clear, digital signage can provide a more modern, appealing and practical application and sharing of information.

There are quite a few uses digital signage has in general, but there are several that apply specifically to a house of worship. Digital signage can be set up in:

  • Lobbies
  • Worship areas
  • Meeting spaces
  • Lounges
  • Office locations
  • Retail establishments
  • Classrooms

3. The key benefits of digital signage

Digital signage uses its power in a church in the same way it does at a mall or a store. The difference is that instead of giving the viewer information about a product, it's giving them information about their community.

Here are some key ways on how to engage your audience and increase the efficiency of your digital signage and help them find information they are looking for:

  • Valuable and up to date content
  • Simple communication
  • Motion
  • Interactivity

Important and up to date content is the main difference between digital and handwritten content. Digital can be very easily updated to contain current and most important information needed at the moment of display.

Schedules, announcements or hymn lyrics demand more work than a casual sign and that's where software comes in to shorten that time.

Simple communication is also a very important factor!

Here's a good comparison: The Bible has a higher reputation than any digital signage.

Why am I telling you this?

Because unlike the Bible, people won't read endless blocks of text from a digital screen, no matter what is displayed on it. Unless it's the Bible maybe.

The point is to keep it simple!

People only glance at digital signs before moving on, and that's why we always design them to get the point across in less than a few seconds. Keep it simple means displaying only vital data needed at the moment. Not complying to this is one of the biggest mistakes of digital signage content.

Motion! Look, there's a reason why thieves stop moving when they hear there's someone in the house. Motion attracts attention! A lot of attention can be drawn to a sign if it's animated with text, images or video.

Interactivity usually applies to the user being able to physically interact with the digital signage in front of them. This is beneficial in stores where a customer can dig through various products on a screen, but it can also be beneficial to a religious establishment in many ways.

Interactivity can also mean a call to action which tells the viewer how to get involved, for example to like something on Facebook.

A call to action in digital signage is basically a digital sign telling someone what to do. The benefit? They do it! In a religious establishment it may direct the viewer how to help the community or do something that is highly recommended.

4. Practical uses for digital signage in houses of worship

Spreading information and engaging the audience remains the main purpose, let's discuss some practical uses that can push the audience to go the extra mile and provide additional information.

Onsign - Mass Schedule.jpg

Elevating the worship experience is certainly a reason to go the extra mile. Saving time and money is certainly a strong reason to go for digital signage, but the relationship with the community can also be improved.

Take a look at one example of a church using digital signage to elevate the worship experience.

Helping opportunities are often looked for and people may want to partake in something although they aren't even aware they exist. It's important to inform where and what kind of help is needed to encourage volunteers to step up.

You may have a hundred volunteers on your hands without instructions however they're not going to be of much help,

General news and weather are always a good type of information to share with any audience.

Wayfinding and maps are often used for larger establishments. They can also be beneficial if a religious establishment needs it. Here's how it works!

You can help newcomers reach their destination more easily and prevent the bride from wandering into a tomb.

Worship songs and lyrics are becoming a common thing to display in religious establishments as more and more of them are moving away from hymnals.

Personalize messages for visitors, display information about leaders, promote fundraisers, display charities the establishment is involved in or communicate with hearing-impaired members.These are only some of many unique situations digital signage can be used for.

5 Outdoor digital signage

A subject worth mentioning religious establishments are concerned, as many still have hand-made outdoor signs.

Outdoor digital signage, despite being grasped by both hands by larger companies, cities and stores that use it to attract attention, is definitely a tool a church can use.

Perhaps not a billboard the size of your auditorium, a modest screen can still be useful.

Display your digital signage to anyone who passes by your church, mosque or synagogue 24/7. The most common outdoor signs for houses of worship were ordinary hand-made signs which were changed manually, one letter at a time.

Take your signs further!

LED signs are quite a common substitute for the old hand-made signage. Digital signage is even better as it allows you to share information more easily with anyone who passes by.Onsign - Church outdoors.jpg

When creating outdoor digital signage it's important to take weather into account and either get displays that are waterproof and specific for the purpose, or protect the screens by placing them in a sheltered location.

The advantage of outdoor digital signs of any kind is clear when compared to traditional signs.

Easier updates, less hassle and above all you can display more than one or two sentences at a time. There are many benefits when it comes to digital signage and cost!

Hardware providers offer theft protection for digital signage. Outdoor digital signage involves rigid enclosures that lock up your signage to provide protection. If you want to take protection into your own hands take a look at this article with some useful tips!

6. Raising funds!

Interactivity is only one of many advantages which can benefit the religious establishment in question. Granted, information is the most valuable good one can provide, but at times churches, mosques and synagogues need funds to reach their goals.

Digital signage is definitely a tool for a modern church. Capital campaigns, mission trips or general funds can all be acquired more easily.

Many establishments want to attract younger congregants and there is no better way than having special events and trips, all of which can easily be organized and managed using digital signage.

7. Reducing costs!

Can digital signage save money if it's such an expensive investment?

Here's another spoiler for you: yes it can! I'll explain more below, but also take a minute to check out this infographic which compares costs of handwriting vs digital signage.

Digital signage reduces paper waste! Save money and save the trees!

On a serious note, the advanced person is the informed person, and the same applies to any structure, building, store, supermarket or a church. The higher the quality of information, the more that establishment will be valued and appreciated.

Onsign - Flyer board.jpg

Inaccurate and old information is useless!

No more stapled pieces of paper on a giant bulletin board, containing information you can only hope to be up to date when you read it!

Digital signage is the most flexible canvas in the world because it allows for shifting of information without any additional cost. That's the greatest and most important feature which sets it apart from casual signage, and definitely a good reason to consider it.

Software for digital signage enables the information to be changed according to schedule and reduces the need for any staff members to do it manually, climbing on a ladder to change one note at a time.

General announcements regarding deadlines, requests, volunteer opportunities, meetings and events are also easily managed and shared.

Digital signage can also be used outdoors and replace signs which are usually updated weekly or even monthly and certainly offers a more effective way to reach out to the community.

Images by: paul bicaEric E Castrojon rubin and Jeffrey Beall