Customize the color of your Digital Signage Widgets

We’ve already written about the importance of design for digital signage. Design does matter and can have a huge impact on your digital signage content strategy. The layout of your message can either be highly effective for engaging customers or discourage passers-by from looking at the screen.

We took that into consideration and decided to give you more freedom when designing your widgets at our digital signage software. As you can see below, we used to offer you only 5 color schemes for your widgets: Black, Sandstone, Olive, Teal and Coral.

 

 

But now you can choose whatever font and background color you want for some of your digital signage widgets. That allows you to customize them in accordance to the rest of your message. You can also use your brand colors in your widgets, for example.

 

 

Feel free to try different color combinations and see how they look like clicking on Preview. Color choices certainly influence how people interpret messages. Also, don’t forget that light text work well with dark backgrounds while dark text goes better with light backgrounds.

By now, the new color scheme is available for text ticker widgets and will soon be available for all kinds of widgets we have: RSS News Widgets, Date/Time Widgets and Forecast Widgets. Hopefully this will help you create digital signage campaigns that are pleasing to the eye and attract even more viewers!

digital signage design widgets

New Feature: Layer Zones on Campaign Layouts

Content and design must go hand in hand for a successful digital signage strategy. We’ve been talking quite a lot about the importance of having good and engaging content. Besides that, we always say that design matters. Not only design catches the attention of passers-by, but it also gives your viewers more reasons to keep looking at the screen.

That’s why we’ve implemented another great feature in our platform: Layer Zones on Campaign Layouts. This enables you to create more visually appealing content and add transparent layers to your campaigns. We’ve always offered you the option to choose from existing campaign layouts or to create them yourself. However, you weren’t allowed to overlap 2 screen divisions by any means when adding a custom layout.

Now you’re able to draw up to 10 divisions and put them on top of each other. For example, you can reserve a space in your background image to be filled with components and resources that are going to be positioned in layers above. If you want so, it’s also possible for you to use transparent png files as frames to your campaigns. Take a look on how to do that at our platform:

As you can see, you just have to click Create Campaign and then Add Custom Layout. If you click + Add Division, a new zone will be positioned above the existing one. You may also change the layering order of each division by raising or lowering them and change divisions’ height and width in your Layout Preview. Don’t forget to check your device orientation and resolution. Click Create Layout and that’s it! Pretty easy, huh? Note that the first division on your timeline list is always going to be the lowest on the screen.

Retail companies, for instance, can now merchandise products on a backdrop layer that changes periodically. Your company can also take advantage of this feature by using layer zones for easy branding, for example. Some picture file formats — such as PNG — are suitable for creating transparent layers, which allows you to superimpose your logo or add temporary messages on top of any other file without disturbing the background content too much.

Do you realize how much this new feature gives you freedom to design your message to have a bigger impact? We’ve mentioned just a couple of examples on how to use it, but there’s much more you can do! The feature is almost an invitation for you to show your digital signage messages in different ways. Don’t you agree? Now it’s up to you to go creative and see how your digital signage design can boost your business performance.

new features digital signage design

3 Great Tips for Creating Effective Digital Signage Content

Sales at the point of purchase, reduction of long-term costs, customer experience enhancement, brand building. Do any of those things ring a bell to you?

Those are just some of the benefits digital signage can bring to your organization. But the actual question is: how to create effective content so that your company takes advantage of all of that? As you can see on our last blog post, we believe your content plays an important role in the success of your digital signage strategy. That’s why we’re sharing with you 3 simple ideas that will help you create more effective digital signage content.

Design Matters

Clear pictures are way better than complex ones that draw attention from your core message. Make sure your text is readable and your images have the right aspect ratio! Digital signage is much more about communications at a glance, so please pay attention to how close your viewers will be to the sign and how much time you expect them to spend looking at your message.

Use Calls-to-Action

You gotta learn how to become a Call-to-Action lover! Sorry, don’t get us wrong. What we mean is that it’s really important to convert your viewers into customers. Don’t be afraid of asking your viewers to do something as a result of seeing your message. It’s okay to repeat important words – such as try, buy, download, etc – 2 or 3 times in a row for reinforcement.

Keep it Simple

Digital signage content usually has a short play time, so its message has to be precise and easy to understand. Focus on the important information: dates, places, QR codes, phone numbers, etc. Too much info can overload and move away many viewers! Remember to always deliver one key message. Last but not least: give the audience an alternative way to get more information on the subject.

We believe those ideas can be easily put into practice when creating your campaigns at our platform. If you keep our suggestions in mind, chances are that your content will become more engaging and that all the benefits you expect from your digital signage strategy will come much faster. Don’t you agree? If you have any thoughts on this, please share them with us! We’ll be more than happy to hear from you.

digital signage design digital signage content