As we officially set foot into fall season, we steadily prepare for the final quarter of the year. This month, we continue with the latest in tech news where we discovered exciting and fun prospects for the future, from chameleon cars to digital technology that set a new LED world record! There’s also new research on marketing preferences you might want to take a look at. As always, novel digital signage uses await to spark your imagination for upcoming content.
A bright future for technology awaits!
Earlier this month, we ran across some fun posts on invidis.com featuring exciting upcoming tech. For a start, think chameleon cars! In three to five years, it is possible we may start seeing color-changing vehicles, according to Stella Clarke, the engineer behind BMW’s e-paper wrapped car prototypes. BMW first showcased this at CES 2022, updating with newer versions afterwards. This technology is quite exciting, and we can’t help but think what it will mean for the world of outdoor advertising.
Another post talked about a potential contender to the Las Vegas Sphere, especially for sports fans! The Cosm in LA is different from The Sphere in that it features a concave 12K LED screen, with a diameter of 87 feet (around 26 meters). While not as big as The Sphere, it still relays equally stunning visuals. Furthermore, The Cosm plans to expand across the US in different locations by the year’s end.
A new LED world record!
Towards the end of August a new entry from the world of digital technology entered the book of Guinness World Records. The new LED world record was achieved at Adele’s concert in Munich, Germany, for the largest continuous outdoor LED screen (temporary), at 4,159.7 square meters.
As you may have seen it on social media, the screen was wavy, appearing like an unraveled scroll of paper. The digital backdrop was part of a creative effort to deliver unique visuals specific for each song.
Marketers are losing faith in X
Kantar, the world’s leading marketing insights and analytics company, delivered interesting marketing data this month. For a start, the research mainly concluded that there is a decline in marketers’ confidence in X (formerly Twitter). The research also looked at overall online ad spending where Amazon and TikTok clinch a first-place tie for consumer reference.
However, what’s more important for us, the research pinpointed other favored channels by marketers. These include cinema ads, sponsored events, and Out-of-Home advertising, especially digital. Other findings included a mixed attitude towards generated AI, with marketers being unbothered by them, while two in five surveyed consumers saying AI-generated ads bother them. Check out the full article for more in-depth data!
Ikea convinces shoppers to do the advertising!
Many advertising experiments have shown that people are willing to do things for freebies. This month, Ikea tried to transform the windows of their shoppers into actual ads. And, although it’s clear nobody would want to do this, the campaign actually worked! They offered a free blackout roller blind which is commonly used to keep sunlight out of the bedroom. And as it performed its duty on the inside, on the outside the blind would show ads for Ikea mattresses, pillows, and duvets.
They labeled it as the “Sleepfluencer” campaign, to give it a sense of purpose. This is an intriguing approach to outdoor advertising, as it was evidently quite successful! Last year, we covered an article on other unique outdoor campaigns in the past decade done by big brands which can give us some insight and spark the imagination.
More case examples and guidelines for digital signage!
This month on the OnSign TV blog, we discussed several use cases in different environments. For a start, we outlined ways to use digital signage in a corporate setting, primarily to engage, train, and welcome new employees and everyone on the internal side of things. We also explored digital signage in event promotion, whether they’re your own big events, or those you think your audience will want to be in the know of.
Lastly, a high-ticketing industry, we explored the uses of digital signage in selling real estate. Digital signage can be useful at your agency’s office but also at the location you’re selling or brokering.
Cover image by Hannah Domsic.
