It’s difficult to believe we’re already setting foot into the final quarter of 2022. How time flies! We can already see the massive improvements and recovery Out-of-Home has gone through since the year’s beginning. Plenty of good months are now behind us, and September was no different. Before we dive into what transpired in the recent weeks, including important city-wide decisions, tips on 3D ads, and some interesting stats, we take notice of an important event coming soon: New York Digital Signage Week 2022! So let’s get started!
NY Digital Signage Week 2022
This year, New York Digital Signage Week will take place on October 10-14th. Now in its 11th year, it will feature the usual mix of free and paid events, including conferences, tours, and debates. This year, there are 27 events planned, with 60 speakers, and an estimated 3.000 visitors.
Should this be your first time hearing about it, New York Digital Signage Week is the ideal event for anyone in the digital signage sphere. Whether you’re interested in retail, employee communications, smart cities, or digital Out-of-Home, you may want to look into it! For additional information, be sure to check out the official website with all events, free and paid.
Why and how to use 3D illusions?
Always fun to explore, 3D illusions were the main topic of a recent post over at the Sixteen:Nine blog. They bring a 3D world into existence through a 2D display, and range from simple three-dimensional shapes, to some really convincing optical illusions, such as the image below. Using these illusions is a great way of standing out and attracting attention from potential customers, especially at a trade show booth!
What’s perhaps more important, the post explored the different possibilities in terms of display sizes, pixel pitch, and viewing distance. It also went over the terminology and its meaning, in particular terms such as forced perspective and anamorphic illusions. Overall, this sort of visual impact is a great way to deliver the WOW-factor. It’s important to consider the creativity going into and, most importantly, not forget brand identity.
Statistics continue siding with Out-of-Home!
Stats are important as they provide a glimpse into how well an industry performs and what its future holds. In this case, take a look at several Out-of-Home stats which do a good job at persuading anyone why it’s such a favorable investment! For a start, OOH helps increase mobile click-through rates by 15%. That’s quite impressive, considering mobile ads are effective on their own, considering their reach. Another stat, as well as a fun fact, 56% of Americans have discussed an interesting or funny billboard with another person.
Meanwhile, another stat that’s not directly tied to Out-of-Home but does provide context is that only 7% of customers who clicked on an online ad did so because it was “compelling.” Take a look at a few more eye-opening stats tied to OOH!
LA to deploy 3,000 new transit shelters
The Los Angeles City Council this month approved a contract to install 3,000 transit-stop shelters. Of these, 700 will have digital advertisements on them. One motivation for this decision was the fact that of the 1,884 transit shelters in LA, one third are older than 30 years, the vast majority is over a decade old.
“I really do think it’s embarrassing that the city can’t provide the most basic infrastructure like bus shelters,” Council President Nury Martinez said. The chairman of the Council’s Public Works Committee stated that they’re seeing these sorts of deployments across various cities. He added that they’re behind the curve on this, especially given that the city in question is Los Angeles.
The program’s main goal is to ensure 75% of bus riders in each council district have accessible bus shelters. Those that get a digital update will be mainly in residential areas, scenic corridors, and special planning areas.
The dangers and benefits of digital signage
This month on the OnSign TV blog, we explored the dangers digital signage may pose for your business. While they do exist, it is not so difficult to evade them, as long as you’re careful. For instance, digital signage can be harmful for your sales if it distracts your customers without a reasonable purpose. This pointless distraction may actually prevent a purchase they were intending to make.
Meanwhile, on the opposite end of the spectrum, this month we also explored an awesome use for your digital signage through demos! Take a look.
Cover photo by Suzy Hazelwood.
