The largest and longest running digital signage conference and trade show of the year is behind us. DSE 2018 has been a widely discussed subject in recent months and it has finally come to a close. We’ve covered most interesting prior details about the event itself, and now we are going in depth about all of the amazing products and unveilings you may have missed. If you haven’t attended this year’s DSE, apart from the more relaxing schedule activities, dinners and pleasantries, you’ve missed a lot!
Interactive movie posters by Ultrahaptics, for instance, were an fascinating sight. Interactive movie posters are only the start of Ultrahaptics’ innovations which allow device control without any physical contact. Sounds pretty neat! Or you could’ve also seen innovations which go beyond visual media. Focusing on sound, holosonics showcased their new technology which directs sound in a narrow beam, similarly to light.
Innovations and products of all kinds, small and large could be found at this year’s DSE. However, let’s take a closer look at some of the more industry-influential innovations in the world of digital signage.
1. LG Unveils Ultra-Narrow Video Wall Display
If you think thinness is irrelevant, LG would disagree. On day one of DSE 2018, LG unveiled their ultra-narrow bezel video wall display – 0.6 mm to be precise. The display offers stellar picture quality and installation flexibility, allowing anyone to integrate this video wall solution in any environment of their choosing.
On the subject of LG’s goals with this project, Clark Brown, Vice President for Digital Signage of LG Electronics USA Business Solutions, said that “with the largest selection of ultra-narrow bezel video walls in the market, LG is leading the industry with innovative solutions that are highly functional and maximize end users’ bottom lines by attracting more business.”
This video wall display is equipped with a Smart Signage platform which provides a variety of content options and web-based applications. For more technical details, quotes and other information about the LG video wall portfolio, read on here!
2. Draper reveals their Silent Partner!
We thought it was a financial partner too but no. It’s actually a muffler, in a manner of speaking. Digital signage projectors and players of a larger scale generate a lot of heat. Therefore, cooling fans are a logical solution! Fans these days aren’t that loud, but typically they’re pretty noticeable with digital signage hardware.
A leading manufacturer of projection screens and related equipment, Draper released a product certain to resolve the frustrating issue of noise made my digital signage projectors. It’s big, effective and named the Silent Partner. This is an enclosure aiming to hold the projector tightly inside and preventing cooling fan noise. At first glance, there was some worry that it might cause build-up of dust or that it might make the projector difficult to access. However, neither noise, dust, positioning, installation nor appearance is any problem.
3. APEX Award winners announced
DSE 2018 APEX Award Ceremony took place on March 28th, presenting Gold, Silver and Bronze awards to winners in nine digital signage categories. Also, two more projects received the Installation of the Year and Content of the Year Awards.
The Installation of the Year Award went to McCann Systems for their stunning media installation illuminating Chicago’s West Loop. Meanwhile, bluemedia received the APEX Content of the Year award for coming up with a unique way of sharing the stories about the league and players on their climb to the Super Bowl. These two top winners were selected from the nine chosen Gold award winners.
Be sure to check out the winners across the other nine categories, including Art, Entertainment & Recreation and more!
4. Samsung refreshes workplace productivity
On this year’s DSE, Samsung arrived with innovative, interactive display solutions. Not the first time you’ve heard that line, but Samsung focused on those features with the goal to boost workplace productivity.
One of the many solutions Samsung brought to the show is the Samsung Flip. The Flip is an interactive digital flipchart designed for creative thinking, collaboration and innovation, as Samsung suggests. It has multiple interesting features such as note-taking, versatile connectivity, ergonomic design, smooth writing, portability, et cetera.
Director for Digital Signage Product Group, Kevin Scholl, said how “Samsung’s workplace solutions are designed to foster a creative, collaborative and productive business environment. We look forward to showcasing these products and solutions at DSE and demonstrating their endless use cases.”
5. Panasonic brings cutting-edge visual experiences
Panasonic came prepared to show off everything from innovative digital signage software to augmented reality projections.
One of their solutions, Panasonic’s LinkRay technology, takes digital signage to a new level. It adds digital elements to static signage and store displays to provide interactive, flexible and memorable experiences. The application software enables the exchange of customized with LED transmitters. This allows for easier interaction through mobile devices.
The Petersen Automotive Museum in Los Angeles currently enjoys the benefit of LinkRay. As a result, visitors learn more about exhibits and their environment via their mobile phones.
6. Optoma unveils UST Laser ProAV Projector
Optoma, a leading manufacturer of video and audio products and devices, unveiled their new Optoma ZH4320UST 1080p HD laser projector. It’s the industry’s first 1080p ultra short throw projector with built-in edge blending and warping adjustments.
In a nutshell, this is the ultimate powerhouse for any professional installation project. This projector provides maximum flexibility and reliability, as the describing elements state. Optoma also showcased more ground-breaking projection products at DSE 2018, featuring special screens, spheres displaying 360-degree virtual reality media and more!
7. AdMobilize helps marketers gather vehicle data more efficiently
AdMobilize unveiled their all-new Vehicle Recognition Engine to the digital signage community in quite the special way. The Vehicle Recognition Engine integrated with a digital billboard has been collecting key vehicle data. This data streamed to their booth at DSE where visitors could learn about the platform’s AI and how it works.
Co-founder and CEO of AdMobilize, Rodolfo Saccoman, said “Marketers Love Measurement is a deep-rooted statement for not just AdMobilize but the entire digital signage industry, which is why we’re debuting it with our Vehicle Recognition Engine at DSE 2018.”
The AdMobilize Vehicle Recognition Engine has been three years in the making and is the result of thousands of hours focused on development. The engine can collect data about cars, vehicle speed, vehicle type, and more!
Did you attend DSE 2018? If you haven’t, above is a quick look at what the event looks like when attending. If all these amazing displays, projectors and equipment met your expectation, you should most certainly consider attending next year’s DSE. With every year, there are more new products and innovations to see, many of which you would certainly never expect!
