Pop-up stores are stores which temporarily occupy a retail space to gain exposure to new customers. As such, they utilize an approach that’s different from a regular retail store. They aim to bring a sense of limited access and excitement as they are indeed temporary. Digital signage in pop-up shops can do much to help achieve this goal. Its versatility and ability to display large amounts of content in a visually pleasing way is a real game-changer in this environment.
First impressions
Use digital displays to welcome new shoppers. Pop-up stores offer a new experience, so everyone is on the lookout on what you have prepared for them. Make sure the beginning of their journey starts with the right note. Alongside a simple greeting, give them an instruction. Maybe where to start, what to check out first, or to simply ask if they need any help. You may even invite newcomers to interact with the display to access more information on-demand.
Tell them your brand story, why you’re here, and what you seek to achieve. Of course, information about what makes you unique and what you offer is worth mentioning!
Product showcases and demos
For more complex products, deploy demos which showcase how the product is used and its advantages. In case of products which come in more varieties or with additions, this is a great opportunity to include this information. It helps if consumers can browse variations at their own speed. For apparel, perhaps they want to know which sizes, colors, and styles they can choose from.
Consider the ways your products can be organized and browsed from the perspective of a shopper. An excellent way to obtain this information is through ratings or testimonials. Although chatting with customers will grant you more insight. After all, pop-up stores are an exciting experience, and one-on-one interaction in the shop is an important part of the experience. With that in mind, treat digital signage as a powerful ally, but some things it should not attempt to replace, such as that bit of personal interaction.
Key sales information
Digital signage is excellent in pushing out information that’s neatly organized and packed together. While some displays should focus on individual products or act as interactive product libraries, use others to display overall range of products and sales-focused information.
Pricing is the most important component, of course. If there is a pattern in pricing, this is a great way to highlight it. For example, if products are separated into categories and all are priced the same way, show the price for each category. If prices are individual for each product, simply highlight the bestsellers and their prices across the entire screen, showcasing both the product and its price. If applicable, include details on available variations or colors shoppers can ask about.
There is no lack of special offers in a pop-up shop! Promote limited time offers or any upcoming ones coming soon, as well as those leaving shortly. This is a great way to create a sense of excitement.
Utilize QR codes and branded content
Apart from the main content covering the entire display, consider smaller components. For example, include logos in corners of the display, as well as QR codes which lead the user to more in-depth information on their own devices. For example, your website, an online catalog, or your social media profiles. You can even allow QR codes to trigger content on the screens on-demand.
Will your prices change over time as the pop-up store approaches its end? Whether they’ll decrease or increase, lay out these changes online and allow users to access them directly. It can be as simple as a photo on social media. While we’re on the topic of time, consider including countdowns for flash sales, and even the end of the pop-up store. No matter whether it’s days or months away, it creates a sense of limited access for the consumer, building excitement.
Collect feedback and adapt
Digital signage in pop-up stores can offer a great method of collecting feedback, be it detailed testimonials or a star-based rating. However you choose to collect feedback, it will provide useful insight for the future and how to use digital signage in pop-up shops more effectively. You’ll learn more about the customer journey and what they want to see, what the frequently asked questions are, and so on. Each subsequent pop-up store setup will be smoother, both in terms of display placement and software layout.
As you continuously tweak the content on your digital signage, your digital signage CMS will keep track of it and have it ready to deploy. Be sure to explore all the potential digital signage software has to offer with OnSign TV, for free!
