With a new year come new plans and ideas. Consumer habits change when people try to be more disciplined and organized, for a time at least. With that said, it’s important to start 2025 strong by polishing out your plan of attack on the year in front of us.
There is much you can do to make your digital signage campaigns smoother for the year ahead by scheduling content for predictable periods in the coming months. From Valentine’s Day, what is probably the first notable day in most people’s calendar, to the New Year. You likely already have old campaigns from years past which can be tweaked and re-scheduled in advance. We’ll furthermore cover important apps, building an ambiance for your customers, and additional tips on upselling and integrating digital signage into your marketing plans for the year.
Schedule content loops for the year ahead
Content scheduling is an excellent way to plan months in advance and not have to worry too much about your digital signage content. If you’ve been creating campaigns for events throughout the year that’s behind us, you can prepare it for the next time it’s needed. Visual goodies for Christmas that you unpublished just yesterday can be scheduled for this year’s holidays.
As it always is with each year’s beginning, people are more organized in their activities. Take advantage of it and focus on establishing (or polishing) your weekly content rotations. Customize weekly greetings, single out discount days with unique offers, and more. Read all about content scheduling, alongside yearly, monthly, and daily content scheduling, in our detailed post on the topic.
Explore digital signage apps
No matter the digital signage software you’re using, there is no doubt changes to the platform have happened since last January. With that in mind, take some time to dig through all the features your digital signage software has to offer. Apps are a common feature, and with so many offered, it is very possible you missed out on a few which could very well be useful. Maybe you’re taking on a new business approach, and an app you didn’t look twice at months ago could now come in handy.
Some of the most impactful apps for digital signage include apps for digital menu boards, news & RSS feeds, entertainment, and social media. There are tons of smaller apps which are usually not at the forefront, such as clock & weather apps, calendars, birthday apps, and others.
With OnSign TV, you can quickly browse through apps via categories, or look up what you need most.
Set up and ambiance and create a vibe
With a brand new year, you may be looking into refreshing the look and feel of your business or start 2025 strong by trying something new. Digital displays offer an easy way to transform any space.
For a start, identify the desired ambiance for your business. Coffee shops typically have a relaxed and cozy appearance. Meanwhile, gyms are more upbeat and energetic. Once you’ve locked in on the ambiance, it’s time to choose the right content to achieve it. Placement and the settings of each individual display are also important.
To achieve a desired ambiance, consistency is a must-have ingredient. This is why digital signage software is so important! Read more on in-depth tips for setting up your desired vibe and ambiance via digital signage.
Look up examples for your industry
Digital signage is a versatile tool, and many uses span across multiple businesses and industries. However, some uses are unique. Interactivity is more welcome in bookstores, but less so in spas or wellness centers. Similarly, audio is a feature available via digital signage, but not all spaces lend to its use. Firstly, take a look at our quick overview of how digital signage spans across many industries and see if you find yourself there.
For a very precise list of examples for your own business, explore the case studies section of our blog and look up fields which are similar to your own context. Alongside case studies, examine the guidelines section for additional tips. For example, you can learn how to build hype for upcoming events, how to utilize our software, and more.
Integrate digital signage in upcoming marketing campaigns
Speaking of guidelines, here’s a useful one to help start off 2025 with a strong swing. As you prepare marketing campaigns and map out your year, consider how digital signage too can be utilized for that purpose.
Your standard in-store campaigns may be improved by adding a visual element to them. For example, whenever a customer redeems a coupon or acts on a promotion, a digital display at checkout can trigger to thank them. On a much higher level, you can incorporate interactive digital signage to pull users into the marketing funnel. If you’re running an online promotion, this is a great way to pull people into it via engaging interactive content.
Prepare to upsell
Digital signage can also help in cross-selling and upselling by making better deals more visible. For example, make upgraded versions of a particular product more obvious, or make buyers aware of product bundles a product of their choice is already in. These types of uses are best when there’s a gifting season around the corner. We just wrapped up the holiday season, but consider how you can upsell for upcoming opportunities such as Valentine’s Day.
Furthermore, encourage purchases via interactive product demos, loyalty rewards, or by offering discounts through customer behavior, such as leaving testimonials.
Cover image by BoliviaInteligente.