The warmest season of the year offers a great number of opportunities for high quality digital signage content. From offering health and safety advice, to recommending the coziest restaurant in town, here are some ideas for your digital signage content for the summer of 2024!
Summer safety information
While it is a season filled with beaches, outdoor activities, and travel, summer also comes with its fair share of risks and discomforts. The first on the list is extreme heat which can also be dangerous if not taken seriously. Businesses running digital signage campaigns may want to incorporate content with summer safety information to ensure maximum comfort for everyone.
When it comes to digital signage content, display information that can be useful on the spot. Remind people to stay hydrated, then follow it up with simple directions to the nearest store, unless you’re the seller, of course. You may also remind people to wear sunscreen, stay in the shade, or warn them of upcoming heatwaves or thunderstorms.
Highlight travel products and tips
As it’s the season for travel and vacation, use your summer digital signage to promote travel-related products. For example, feature travel essentials such as sandals, sunglasses, beach towels, and even suitcases, especially if you’re in retail!
When it comes to tips, build content based on your style. For a start, offer packing guides, airport tips, or suggestions on must-have items for certain destinations.
There are plenty of travel-based discounts fitting for the summer season to draw in customers. If there is nothing to lose in displaying them, go for it! By positioning your summer digital signage as a go-to source for local information of this sort, you’ll build trust and a stronger connection to the community surrounding you.
Condition-based content
With OnSign TV, you can set the digital signage to change based on the current weather conditions in the area. For example, if the temperature reaches high levels, your digital signage can be instructed to display a message that advises the viewer to stay in the shade. You may even use this method for purely aesthetic purposes. For example, add an overlay of clouds to your content in cloudy weather or a bright ray of sunshine for sunny days.
You could even go so far and create ads and messaging that contain very specific words or puns based on the weather. An “ice cold drink” sounds a lot more appealing on a hot day, even better if it comes with a discount!
Local summer activities
Keeping up with local events can provide you with a lot of opportunities. For a start, showcase dates of events and activities relevant to your target audience. If there are gatherings or competitions taking place in town, they’ll usually happen in a summer setup. For example, farmers’ markets, seasonal festivals, art fairs, outdoor concerts, long distance runs, or community sports leagues. Each event can be an opportunity to draw in crowds and connect with the community.
This is also an opportunity to team up with other businesses or event organizers. For instance, offer discounts for customers who show proof of attendance at their event. This encourages people to visit the event as well as your business.
Keep in mind that local activities don’t need to be the newest or most exciting events in town. Inform also about every-day places and events. For example, show community pool hours and best times to visit, beach conditions, outdoor dining options, pet-friendly venues, family-friendly events, workshops, nightlife events, and so on.
Prepare for tourists
If your town turns into a tourist hotspot during the summer, consider transforming your summer digital signage into a tourist guide! Display maps which highlight nearby attractions, parks, or any unique experiences.
Direct visitors to local points of interest, such as historical sites or businesses which sell local products. You may also share your opinion and pinpoint your choices of best restaurants, coffee shops, or tourist attractions. Again, this is a great opportunity to use your summer digital signage setup to highlight partnerships and direct your customers to businesses you’re tied to.
Incorporate user-generated content
In summer, people do a lot of traveling and event exploration. With that comes a large amount of social media content, posts, and images. It shouldn’t be too challenging to dig up fitting user-generated content to display on your summer digital signage. As a matter of fact, you could even encourage it and invite people to share their photos with you on social media. It’s even better if you’re the one organizing the event in question or inviting users to create content. You may then use this content to build social media walls, either manually or through automation, and display it on your signage. It’s a great way to use quality content to build exciting campaigns, and also to engage the audience.
Take a look at a detailed tutorial on how to build this! Furthermore, consider the other ways OnSign TV can help in setting up your summer digital signage. You can create content directly on the platform, use tons of pre-made templates and apps that are fully customizable to your brand, and publish and schedule the content. Explore more with a free trial!
Cover image by KAL VISUALS.