Get the picture: Digital Signage in Healthcare

That digital signage is able to make the day-to-day in healthcare this tiny bit more bearable and efficient was already highlighted in our extensive article.

For those of you who like to see the gist in one glance how your hospital or practice can improve, this infographic has the main take-aways.

Infographic OnSign - Digital Signage Healthcare

Reproduction with naming source allowed.

Digital Signage in Public Spaces

Public spaces can have various uses for digital signage, but each of them has a slightly different environment where some features work better than others. For instance, a flashy digital screen might not be too thrilling in a library, meanwhile in a shopping mall it fits like a glove. We'll see some features each of these locations share as well as some features useful for their optimal functionality.!

OnSign Museum

Wayfinding is the feature to talk about in public spaces. It typically refers to larger areas where people need help in finding the way to their destination, or simply get a grasp of their surroundings. It is one of the main uses of digital signage and it comes in various forms; for instance, it can be developed to assist users through their smartphones.

The presence of digital signage wayfinding is prevalent on a college campus or in a mall, but public spaces like zoos, museums and libraries are ideal candidates as well. For example, using wayfinding in a library can bring readers closer to Harry Potter's goblet of fire or the process of photosynthesis without having to ask the information desk for directions each time. This lowers the pressure on the info desk and makes it easier for users to find what they're looking for. A more detailed presence of wayfinding and other travelling information is usually found in public transport, but can be easily translated to indoor spaces.

Event management is a great opportunity to use digital signage to organize and guide the crowd at a local event or convention. This isn’t just a reference to wayfinding, but also keeping the visitors informed with up-to-minute information, showcasing event updates and news, as well as any changes in the schedule.

Digital signage in museums

When a guide isn't present, or if a tour isn't taking place, a series of digital displays can assist visitors and nudge them in the right direction. That's wayfinding at its core. It can be interactive to enhance its effectivity. It ensures that the visitor will find exactly what he's looking for in the shortest amount of time.

Museums are not only celebrated by the many historical items they contain and the knowledge they provide. The way of presenting certain knowledge is very important in today's time, and advanced technologies ensure that knowledge is maintained and kept alive. Digital technology is not something you'd associate at the first thought with a museum which showcases mostly artefacts of the past, but times have changed.

A great example of the mix between digital signage and a museum is the olympic museum Lillehammer.

Digital signage in shopping malls

We've discussed retail in the past, but shopping malls as a whole are an entirely unique subject on their own. Aside from all the stores and shops, it is also a location where people gather casually. It is quite interesting that shopping malls in combination with digital signage provide engagement opportunities no other location can provide!

Engagement is a breeze for digital signage. In a shopping mall all the attention-drawing effects of a digital display are welcome, and this is yet another location where digital signage shines brightly.

Education and advertising go hand in hand as consumers like to be informed before they even consider making a purchase. On the educational side of things, a digital network provides an easy way to present all sorts of information, including local events, locations of interest, unique offers or it can even serve as a very effective emergency system.

With such a great platform as digital signage, there is still the question of benefit. Does the advertising in a shopping mall cover the expenses of digital signage? This applies solely on the advertising aspect and not the other aspects such as directions and announcements. The business model of a mall relies on store rents more than on advertising. It is the center management responsibility to make shoppers spend as much time there as possible. They do this by creating a pleasant ambience!

OnSign Shopping Center

As locations of interest, shopping malls have great potential in providing any form of information. The traffic in these locations means that with each display installed, the number of potential views rises significantly, and thus has great potential to influence the viewer's purchasing decisions.

Digital signage in libraries

The perfect library environment is one of pure peacefulness, easy to fall asleep at. Should we admit, we all tried it at some point and of course failed? The truth is, just by sleeping on a book, we don’t instantly learn its content. The point is it's just that quiet and calm: a factor which clashes with one of the main features of digital signage. Still, like any other piece in the education sphere, libraries are striving to enter the 21st century successfully.

Although digital signage is usually viewed as attention provoking – okay let's be honest, it virtually shouts at the viewer – it tones down in a library environment, and uses other features to provide noteworthy benefits. In this case, people will approach a display with clear intention, as opposed to your classical digital signage in general where it draws the viewer in.

A great example of success in digital signage in a library environment can be seen at the University of California where a library environment blossomed from scratch, with proper guidance by its caretakers.

Now, let’s look into some key benefits of digital signage in a library.

A digital information desk is a great use of a display in an environment rich with information like lists, charts, fictional data, languages and authors: which all too often take about twenty minutes of searching before letting you know they are in the hands of another reader. On a serious note, an interactive digital display can answer frequently asked questions and it can also appeal to a broad demographic.

Upgrading the library to 21st century equipment is no small task, and here’s why. Let's look at the factor of human nature for a moment. We are curious beings, and perhaps we'd like to browse different genres or selections of books. With a wayfinding display, for instance, it's easier and more comfortable to obtain information, as opposed to asking directions for the 19th time. The display won't frown and we won't be ashamed of consulting again. If we’re interested in simply learning something new, a digital display containing an almost endless supply of data is the perfect place to start.

Event information is an excellent usage for any institution which serves as a community center. In the case of a library it's group gatherings, author readings, book club meetings, discussions and similar events. It all depends on the environment, really, and if there is a decrease in such events, you can always indicate other local events which may appeal to the audience.

Digital signage lowers costs

You may have wondered why libraries don't provide blankets and pillows for your afternoon nap at the section about tax codes. Jokingly, this may be because libraries operate on a limited budget and are often non-profit. Cost savers are essential, and digital signage can be a great cost saver as well as increase the income just by its presence. Yes, users will find what they're looking for without a display, but as we've said at the very start, this is the 21st century and such things are appealing to society. There are many cases of libraries trying to achieve just that with digital signage.

A digital display network – well organized, of course – saves time, lowers the pressure and greases up the flow of information. In libraries, it makes librarians and readers more comfortable, but let's talk about some finances you can see. Printing and the slow flow of data is eradicated if digital signage comes into play.

One of the main issues of written signage in public areas is that it’s ignored on a constant basis. It’s essentially become an unwritten rule to try your best to ignore the fliers and pictures you see hanging on any info boards, unless it’s a poster for a movie or something entertaining. The benefit of a digital display is that it provides an appealing platform where there’s no such thing as ignored data.

Summary

The many features of digital signage are shared amongst various public locations, but each of them have at least one unique benefit. It’s important to note that the environment has great influence over which features of digital signage will be of greater use to you, for instance the prevalent demographic plays a great part over the content displayed. With that in mind, we’ve seen some general benefits for public locations:

  • Wayfinding is a useful and popular feature which is growing continuously. It is great for museums, community locations like a shopping mall, or even a library.
  • A unique presentation tool makes the sharing of knowledge more comfortable and more interesting: the two vital components of any type of education.
  • Libraries can be updated to modern institutions by the mere presence of a digital signage network. This is yet another location where information delivery can be greatly improved.
  • The benefits of digital signage are clear for educational and public community purposes, but also for advertising in places like shopping malls.

A very important feature of digital signage in any establishment or location is the ability to cut off costs and maximise the perks. It’s a great platform for information sharing, and it’s now comfortable to make the transition to it. Digital signage is easy to use, easy to learn and eliminates the need for printing on paper - leave that to the authors!

Images by Lauren Manning and bu-hamad.

More Convenience for Convenience Stores with Digital Signage

Convenience stores, C-stores, bodegas, grocery stores, mini-markets, or how you call them where you live, is an omnipresent and competitive market nowadays. Inventory and variety are small. Prices are well differentiated.

The typical convenience store customer buys only a handful of items, and only because he must - right here and now. Given their almost 24 hours availability and the limited sales volume per customer, they must earn the most from every customer, and thus have a different approach to reaching success than other industries. Convenience stores demand an extra drop of creativity, and digital signage can provide just that by guiding the eyes of your customers to just the right points.

OnSign - Seven Eleven

There is also the benefit that comes with an advanced and modern establishment. There are many tasty nuggets in the vast plate that is digital signage which can immediately raise the appeal of otherwise often stepmotherly decorated convenience store.

1. The most important benefits for C-stores

Use these specific benefits of digital signage for convenience stores.

Making a good first impression is one of the main points of digital signage. Convenience store customers are on the go and usually don't spend too much time browsing around. This makes a solid first impression challenging. Your digital signage has the power to focus on the few seconds of attention received from the customer and provide that impression easily.

Competition in the convenience store industry is very strong and it's vital for a store to have their products stand out in order to survive. There are many ways to use a digital display, starting from displaying special offers to providing local information, news or weather, all of which are stand-out factors.

Displaying products to gas station customers can be a great way to persuade them to come inside the store. At times, we all think *since I’m already here, I might as well buy something, *but at many gas stations the customer doesn’t need to walk inside any more if he was just out for gas. With a little thought provoker, a gentle nudge can be given from the display showing the best deals.

Message rotation is a great feature of digital signage which can be used in this field, ensuring your customers always see something new when they visit. Preferably, they see a complimentary item to what they are already buying or fits the time of day and typical needs at said time.

2. Gas stations with convenience stores

Both an interesting and a challenging combination.

First, in the case of a gas station, customers have a pocket of uninvested time. This is the time you can easily use. For ages, people now have used flyers and ads to exploit this little gap and inform customers about their offers. It worked to a certain extend, but the information was not aligned. Once you see something for a third time, it doesn’t register as remarkable any more. With digital signage, a system which is practically a waterfall of information, the problem doesn’t exist.

OnSign - Gas Station

Second, customers visit a couple of times a week, maybe even less. It can be a challenge to maintain loyalty and inspire your customers to return if you only have one shot to begin with. You can use your digital signage network to inform about any frequent buyer discounts you may have or any unique information to your business.

At its core, digital signage helps to accentuate the offers you already have, which is an exquisite factor in such a fast-paced environment.

3. The system of advertisement in a convenience store

If information were a fluid, digital signage would be a funnel.

A good information system is a must in every industry, convenience stores included. If this system is in place, digital signage functions as a component to designate the behavior of your customers in exactly the way your business requires.

All products offered to your customers (a.k.a. your merchandising mix) can be adapted in just the right places based on consumption patterns throughout the day. If certain items, for example breakfast foods, are purchased at a specific time of the day, surprisingly, breakfast, it would be beneficial to focus on them at that specific time. The same applies to other consistencies throughout the day. A way to use this information would be to stock and position items throughout the day which has the potential to be a hassle. Digital signage can "hack" around the hassle and instead of switching your products and advertisements manually, you can simply focus on which products will be advertised during the day. This way, you bring the right information to the attention of your customers exactly when they need it.

OnSign - Order in Convenience Store

Interactivity in digital signage is the easiest way to understand your customer as you can see exactly what they demand. This is only one of the advanced forms of digital signage in convenience stores. For example in the image above, displays are used to order food.

4. Shoppers respond to in-store displays

Nearly half of customers prefer stores with digital displays.

It is only natural to respond to a mobile advertisement you have probably never seen before. This is what makes digital signs more effective than static ones. As time progresses, focusing repeatedly the attention of the shopper is becoming the primary focus in advertising and communication toward customers.

The pocket of attention we saw earlier at gas stations is also present in checkout lines, and most of us will agree that this is easily the most hated part of shopping. No matter the topic, a customer will be willing to cut off a minute or two of waiting by examining a display.

Marketers are aiming to show the right information to the best fitting audience by identifying the customer audience to the core and presenting them a path to what they will want. This means identifying the demographic in front of the screen and displaying specific information.

All these components are something you can implement in your own store. Granted, the maximum level of sophistication in your information system will take effort, but even with a borderline acceptable information flow about your customers, you will notice significant change in customer loyalty, sales and traffic. Then we also have the prime case of human inability to judge a book by its cover in which, according to a study, nearly half (40%) of the questioned customers said they’d more likely shop at a store with a digital display. This is only one of many fascinating statistics on digital signage in stores.

Naturally, this does not mean a digital display is the sole foundation of a good store, it simply means that technology of this kind labels you as an up-to-date business: an appealing prospect to any customer.

5. General digital signage benefits for a convenience store

Jack of all trades, master of... many!

Digital signage has several general benefits which can be useful to each industry. We’ve seen some case-specific uses which can particularly help a convenience store, too, now let’s look into some general uses which mainly focus on the customer experience and perceived waiting times.

Displaying useful/interesting information

News, weather, sports results and charts are a classical example of information every demographic will find useful. There may also be specific to your environment cases, such as a currency chart or results and data about local events.

Wayfinding

A component specific to many industries which cover a large or convoluted territory, wayfinding can be particularly useful at gas stations and convenience stores. Instead of a static map, a digital display can provide a great source of information regarding wayfinding. For instance, important landmarks or nearby locations of interest can be provided on an interactive display.

Social networking

A very popular use of the digital signage network with each passing day, social media is becoming an integral part of any industry with waiting customers. The key benefit of this is the level of communication and interaction with your customers. In a way, it is also more personal to the viewer because it shows communication in the making and feels more real than a simple ad. This factor greatly improves the customer experience, lowers perceived waiting times and creates comfort.

Selling advertising space

This concept has been present long before advertisement jumped from paper to display. Selling your advertising space is still a very wise and effective option, if the location is right. Given the location dependent traffic they receive, convenience stations are an effective example of a good advertising space.

Summarized: Convenience stores and digital signage

Debatable in some industries, digital signage is without a doubt beneficial for each convenience store due to the traffic and amount of customers passing within the viewing range of a display. In the worst case scenario, these are locations which can have minimal traffic, but it will always exist in some form. Even the slightest flake of traffic is enough for digital signage to make it rage like wildfire:

  • A strong first impression is primary necessity for each convenience store, and it is a necessity easily provided by digital signage.

  • Standing out and enhancing your reputation labels your store as a modern and up-to-date establishment. Shoppers love that!

  • An "add-on" component to your information system, digital signage can enhance the results and truly utilize the data you have about your target audience. Instead of simply collecting dust and making you aware, this information can be applied very easily via a digital signage network.

  • General benefits of digital signage can be used here as with most industries. Displaying information like weather and news, social networking or wayfinding are also a possibility.

If all else fails, you can gather together a collection of advertisements and help your waiting customers make their wait just a little bit easier. Still, nobody said it has to be advertisements. Perhaps your customer base will respond better to something different? A Tom & Jerry cartoon perhaps? If it works, use it!

Images by Mark Freeth, Taber Andrew Bain and Random Retail.

Why you should consider a White Label platform!

Dating back to the time of vinyl records, the term "white label" still holds merit to this day and is growing in popularity. In a nutshell, a white label gives you permission to use the name of your brand on products another brand has created. The main benefit of this act is that you don't have to develop the products yourself and instead take a shortcut to a complete product.

Today, white label production is mainly used for electronics, consumer products and, most importantly, software. This doesn’t come as a surprise, given the fact that the global market for SaaS is estimated to be greater than $37 billion in 2016!

Onsign - Tablets

When it comes to digital signage, including both software and hardware, white labeling has many advantages which at least make you consider it:

  1. A complete and professionally made product in your hands. A white label solution provides you with a product which has been expertly made and developed by professionals, giving you access to a market-ready product. An entire digital signage platform is already established, the only thing required from you is your brand name.

  2. Increase brand awareness and loyalty by simply placing your name in the vision of your customers. In a general sense, this is especially effective if your business offers multiple services and products. If those services and products prove to be effective and satisfactory, your clients' loyalty will strengthen immediately and they will react more favorably to any future projects you might create.

  3. Save time and technical headaches. Once you choose a white label provider you can have your branded platform up and running in a matter of days, or at most weeks. This is a huge money and time saver. Nail-biting is also decreased as the frustration attached to investment and production are eliminated. Instead of digging through programming languages and handbooks, you only need to learn how the already-created product operates. Additionally, it frees you from maintaining a sizeable support center.

  4. Time and money are saved (at a cost we'll discuss below). This allows you to white label multiple products and experiment with a variety of choices. If you dislike a product, you can easily shop around for other options based on your tastes, functionalities or intentions. If you wish to create something unique in the market, however, you don’t have that freedom.

  5. You are given a choice. With white labeling, you can see the complete product and immediately know if it fits your idea. In a way, it's like playing a videogame where you get to see the final product before bringing it to real life. When you're designing and producing a product yourself, you can only hope that the end result will match the image you had in your head.

  6. Increasing sales margins - Ultimately adding your brand can also mean increasing the sales margin. There are two simple reasons to explain this: a) Adding your brand can be translated into adding value; b) you will be buying licenses in higher volume/smaller price and selling it in lower quantities/higher price. c) Your service is detached from the service provider and as you know much better your customers you are the best positioned to tell what is the right selling price.

White labeling is often compared to creating your own product. Building from scratch, especially software, demands quite a bit of research, strategy and expertise. Which is why white labeling is a way to go when you are not a software company and your core competency lies in service. Create ideas with your clients and leave the tedious development task to the experts.

Buying from an official brand and then using or reselling a complete product is also a common option. Here’s the crux. You offer a accomplished product, your sales go up, but you feed loyalty to the brand you’re selling.

Co-branding is also an interesting opponent of white labeling, but in the end all of these have their benefits and flaws. It all depends on your individual plans and goals. Let’s check them out!

White labeling vs. creating your own product

Creating SaaS from scratch can be an elaborate process. As a clear example, let’s take a look at a standard digital display network - hardware with installed software.

On one side you have a choice of a complete display fed from the software which is immediately available. You can present its features to your customers and start selling at once. A question which may come up is what to do in case you need a specific feature and it is not supported by the potential vendor. Just straight ask him about it! If you need it, there is a fair chance others need it, too. Meaning many vendors will be open to hear you and eventually add custom features. In many cases an extra fee may be charged to cover the development of these added features, but still it will be far less than developing an entire new system.

On the other hand, if you choose to create a product from scratch, you will have the freedom to create it exactly how you want it. This freedom and a chance to reach perfection comes at the price of money, time and nerves you will surely need to invest.

The benefits of creating your product: The designing and detail are entirely up to you. You can create a completely unique product in the market. You can make the features you want and have them fit your ideas perfectly. This goes for now as well as the future.

Onsign - Cups

The flaws of creating your product: You require more time and money, both of which you’ll invest heavily in if you want to have a single or even a variety of your own products in a shorter time-period.

Even if you wish to create your own product, white labeling can help. You gain knowledge about each product you white label: an experience you can use to gather information about creating your own unique product. Think of white labeling as a testing ground to see your own product in the future. If you go into the field of invention blindly, you'll probably make the same mistakes others have made before you. By the time you do go all the way and create your own, you already have a firm customer base to immediately sell to.

Creating a digital signage product from scratch

When it comes to hardware in digital signage, by now they are fairly generic. The equipment such as displays, players and other minor components don’t vary too much from one another. In terms of creating a unique product, you might only adjust minor components but there really isn’t a need to invest extreme resources to create yet another set of displays. White labeling in this particular case may be a wise choice.

Software is a bit different as this is where digital signage really varies from one provider to another. In terms of Software-as-a-Service, there are many choices and ways to build and not to build your software. You need to explore the industry in great detail to evade making mistakes others have made: an aspect which white label can help you with, as we’ve mentioned.

The load of choices to make weights heavy on your shoulders, starting with the basic appearance of the software, its usability, style and where you see it going long-term. A common division is also the on-premise approach versus the cloud-based architecture of your software.

White labeling vs. non white label

Onsign - White Label

So you have carefully chosen hardware and software, considering them from all angles before buying? You may think you might as well simply market this existing label. The route of going with your SaaS digital signage platform brand will equally save you time and money, but will not look as exclusive as a white label solution.

Using the standard SaaS brand is a valid choice, as you will leverage all the experience features and robustness aspects offered by a proven tool. You're selling a product which has an established background and brand awareness. The main challenge here is safeguarding your customers from bypassing you and going direct to the SaaS provider after they have gained sizeable expertise in the system.

In other news: White label QSR uses digital signage to change brand and offers on demand. Perhaps an occasional demand, but quite unique none the less!

What to look for in a white label solution

By now you should already be convinced about the advantages of using a white label platform. So let's think about the important criteria you should be looking for in a digital signage white label provider.

  1. Custom URL - The platform is able to integrate your URL directly to the white label platform.

  2. Branding - This is a must have! Nevertheless, many providers lack offering it. You should be able to add your name and logo in such a way customers will see the platform as yours.

  3. Custom email communication - Most platforms will send you, or your users email with important information such as reports, warnings, errors, etc. You need to ensure these emails are sent using your domain.

  4. Custom Application - Often forgotten, keep in mind that the player application also needs to be customized with your brand and logo. This will become visible in many different situations. Having a different name there will just break the white label magic.

  5. Avoid redirects and links that may contain the original platform name - Some poor white label implementations may leave behind backlinks to the original platform provider, or even redirect to it. This rubs it right under the user’s nose that the platform is actually not yours. Ensure the white label solution offers you full coverage as you may not want your customers bypassing you and looking directly at your provider.

Finding a digital signage provider who can offer you all these features is not easy. When we started offering white labeling at our customers’ requests we compared what’s out there. As a matter of fact there aren’t many. We learned and hear it again and again from our customers that OnSign TV is one of the few and probably the best digital signage white label implementation available. Get to know the OnSign TV white label solution.

Summary: To white label or not to white label?

  • White labeling can provide you with a complete product, saving you time and money required for designing and creating a product yourself. It can also grant you insight into creating a unique product in the future.

  • White labeling saves you time and money to market. Where you would need months to develop a product that is ready to use and needs continuous improvement and support, all you need to do is to make a purchase.

  • White labels can help you sell your digital signage service for a higher price.

  • Buying from an official brand grants you access to an established brand background and a product which is more likely to sell based on reputation.

  • The flaw of selling a branded product is building loyalty to that brand not yours. Your own brand will be less affected by the results.

White label is the way to go once you have your own brand you want to invest in. It may require a bit more investment compared to traditional SaaS, but for sure it will pay off as you grow your business.

If you wish to learn more about white label, do not hesitate to contact us.

Images by Sean MacEntee, Atomic Taco and Kira.

O impacto da sinalização digital na industria hospitaleira

A indústria hospitaleira é, provavelmente, a indústria cuja variedade de usos para sinalização digital é maior. Esta indústria é ampla e abrange hotéis, restaurantes, parques temáticos, linhas de cruzeiros e está fortemente ligada à indústria do turismo. É definitivamente a área onde sinalização digital está em casa. Discutir a utilidade desta ferramenta na indústria hospitaleira não é sequer uma opção: é uma grande oportunidade de investimento.

Se você não consegue encontrar um uso adequado para sinalização digital na indústria hospitaleira, provavelmente você está fazendo algo errado!

Ball room

Benefícios de custo: Self-service e limites de trabalho

A recepção é somente o início! É no “Bem vindo(a) a …” que o cliente ou hospede começa a julgar o serviço prestado. Alguns hotéis optam por não deixar nada ao acaso e planejam a experiência de recepção nos mínimos detalhes utilizando quiosques de auto-atendimento.

Alguns equipamentos digitais podem permitir um check-in mais rápido e fácil. Principalmente nos grandes hotéis, onde é comum encontrar filas, os clientes podem efetuar o check-in e check-out ou ver se o seu quarto está pronto usando um quiosque digital. É verdade! Este método pode proporcionar um processo mais rápido e mais eficiente do que uma mesa de check-in simples, mas também elimina o fator humano. Se prefere que o seu hotel tenha uma abordagem mais tradicional, de carne e osso, em oposição a recorrer a um hardware e software, esta opção também tem o seu lugar reservado num mundo que se torna cada vez mais digital.

Um quiosque digital reduz a quantidade de funcionários, precisamente por se tratar de um sistema automatizado. É importante reforçar que um quiosque digital não deve ser um substituto completo para os funcionários. O fator humano proporciona uma presença de boas-vindas, mas a tecnologia pode servir como uma grande ferramenta para reduzir a necessidade de empregados adicionais, elimina erros humanos e assegura que as coisas funcionem bem.

Não há dúvidas que os quiosques são ferramentas úteis, mas há uma teoria interessante que afirma que os quiosques serão substituídos por tablets.

Poupe dinheiro nas impressões. Folhetos, papéis, mapas, instruções, menus, planos, horários ou qualquer outra compilação de palavras não tem mais razão para vir num pedaço de papel que será provavelmente jogado fora. E, se formos honestos, normalmente não são tão interessantes quanto na tela! Assim também é possível atualizar a informação com mais facilidade e, se necessário, compartilhá-la mais rapidamente com outras partes da rede.

Image

Localização

A indústria hoteleira é onde esse recurso é utilizado com excelência! A sinalização digital eleva os mapas a outro nível ao utilizar interatividade. A quantidade de informações fornecidas por um quiosque digital depende inteiramente da sua vontade. Uma exposição simples, mostrando pontos principais da estrutura pode ser suficiente; no entanto, se você realmente quiser utilizar a sua sinalização ao máximo, você pode configurar o dispositivo para imprimir instruções de como chegar a um local de um evento ao lado da programação, por exemplo.

Responda às FAQ

Ordene as questões frequentemente perguntadas (FAQ) num écran digital

Um centro de informações deve estar sempre presente para respondes dúvidas específicas de cada cliente, mas, por vezes, as perguntas são repetidas e podem ser facilmente respondidas.

Que horas é o almoço? Onde se encontra o centro de eventos? Exiba as FAQ para os seus clientes em mensagens curtas ou até mesmo em seção específica, recorrendo à sinalização digital. Assim, o hóspede pode acessar e procurar uma pergunta específica. Se a sua recepção for projetada com uma plataforma de sinalização digital, as FAQ podem ser de grande utilidade.

Lembretes de certas regras ou até mesmo dicas simples também são uma boa opção. Pequenos pedaços de informação são sempre bem-vindos e todos somos receptivos a anúncios se feitos de forma sintética e agradável. Lembretes de "não esqueça o guarda-chuva", "vesta-se com roupas quentes" ou "visite a piscina" são dicas úteis que podem agradar se forem realmente úteis.

Informe a previsão do tempo ou outras situações importantes

“Risco alto de furacão. Visitar a praia não é aconselhável”

Informações atualizadas minuto à minuto são uma comodidade vital nos tempos de hoje, não só nos estabelecimentos hoteleiros. Forneça informações atualizadas aos seus clientes do tempo e de outros assuntos importantes que possam estar interessados.

Image

Experimente diferentes níveis de formalidade nas mensagens. Certifique-se que dados são relevantes para o cliente. Exiba informações em mensagens curtas, ou dedique uma tela ou seção interativa para esses dados.

Outra opção inteligente e interessante é colocar sinalização digital no interior de elevadores. Nesse tipo de ambiente, toda a atenção está voltada para a tela enquanto a porta não abrir. Mostre horários, lembretes, notícias ou até mesmo publicidades.

Publicidade da casa ou de terceiros

Anuncie os serviços localizados dentro do seu próprio estabelecimento, como restaurantes ou bares. O mesmo se aplica à qualquer outro serviço que tenha disponível.

Anuncie fornecedores de outros serviços para uma fonte de renda extra. Você pode optar por fazer propaganda somente para fornecedores de serviços em que os seus clientes possam estar interessados. A publicidade é, muitas vezes, chata e incomoda para todos nós - ainda mais se não estamos interessados ​​no produto! Por outro lado, a publicidade de eventos relevantes, passeios ou guias pode ser uma ideia inteligente.

Por norma, existe sempre uma grande prateleira com folhetos sobre o que fazer na área de interesse dos hóspedes. Torne os folhetos mais elegantes, permitindo que sejam visualizados digitalmente em diferentes locais além do hall.

Sinalização digital nos quartos

O quarto de hotel é provavelmente onde os seus clientes esperam paz e tranquilidade; no entanto, (e há sempre um porém) você pode incluir vídeos personalizados ou apresentações para os clientes no momento em que ligam a televisão. Ou, pode simplesmente torná-los conscientes sobre como podem acessar esse tipo de informações. "Veja o canal de informações do hotel", por exemplo. Esse é um dos usos da sinalização digital comum em hotéis.

No início da estadia, informação relevante e interessante será acolhida por novos hóspedes. Forneça um pequeno tour pelo estabelecimento e entornos e informe de oportunidades que podem aproveitar. Os seus clientes ficarão gratos; no entanto, eu não aconselharia a utilização repetida deste recurso com o mesmo cliente, que pode se aborrecer com a insistência. O método mais sábio e, provavelmente, o mais fácil, é fazer com que o cliente fique ciente das possibilidades, e permita o escolher se quer ou não contraar um serviço. Uma única notificação é o suficiente.

Image

À parte de apresentações e videos com instruções, o entretenimento dentro do quarto e a experiência do cliente no hotel podem ser melhoradas de várias formas.

Entretenimento em locais de espera

Se todo o resto falhar, pode apostar que esse não vai ser o caso do entretenimento. Enquanto um coração bater no peito do cliente, este recurso pode conquistá-lo. Mesmo se eliminar todos os outros recursos - o que nunca deve ser feito, é claro - o impacto da sinalização digital seria mais do que perceptível nos seus resultados finais.

Uma lufada de ar fresco é uma excelente comodidade nesta indústria. Não há melhor local para fornecer estas entretenimento do que em um hotel. Naturalmente, o seu hotel nunca iria fazer um cliente esperar muito tempo. No entanto, caso ocorra algo inesperado, proporcione entretenimento para ajudar a passar o tempo e garantir que seus clientes não fiquem entediados. Esta caraterística pode ser usada em qualquer estabelecimento de hospitalidade. Já analisamos a utilização da sinalização digital para restaurantes no artigo anterior;Nesse texto há vários recursos que podem ser aplicados neste campo também.

Horário de transporte público

Hotéis e viagens andam de mão dada. Monte campanhas que ajudem os hóspedes a otimizar o tempo tendo em conta os seus arredores e proximidade de determinados locais. Os horários de vôos também são uma ótima opção se esse meio é utilizado no local.

O conteúdo impresso pode não ser confiável, sem mencionar a dificuldade de atualização horários de uma rede de transporte abrangente. Usando uma tela digital, fazer pequenas alterações se torna fácil. Você pode inclusive configurar os horários para serem atualizados automaticamente, recorrendo a bases de dados do aeroporto ou de uma companhia aérea específica. Resumindo, os horários, em geral, são mais fáceis de consultar usando a tecnologia digital.

Horários de reuniões e convenções

O cadastramento em eventos pode ser feito simplesmente através de quiosques digitais onde se fornecem os dados necessários. Quando acontecem certos eventos ou convenções, muitas pessoas procuram hotéis onde possam permanecer durante a visita. Você pode ir um passo à frente e melhorar a experiência do cliente: exiba os horários de todos os eventos relacionados com a convenção em questão, certificando-se que seus visitantes estão à par das informações de que necessitam.

Os inícios de conferências, reuniões ou eventos menores, bem como a sua localização, são as informações mais importantes para os visitantes. Isso pode ser compartilhado facilmente, quer através de um quiosque ou de uma tela, ou qualquer outro componente da rede de sinalização digital.

Há alguns exemplos de sinalização digital em halls de fazer cair o queixo, desde video walls até à rede de sinalização digital como um todo.

O uso de dispositivos móveis está reestruturando a indústria hospitaleira

Você não deve deixar celulares e tablets de fora da sinalização digital. Considere usar as telas dos seus hóspedes.

Um relatório recente da Oracle Hospitality com 9000 entrevistados revelou alguns dados interessantes. Mobile and beer

39% dos usuários encomenda comida usando smartphones, e 20% efetuam o check-in em hotéis utilizando dispositivos móveis. Para ver mais dados interessantes desse relatório, visite FastCasual.com.

E assim chegamos ao final de mais um exemplo de possíveis utilizações de sinalização digital numa indústria dominante.

Para sintetizar:

  • A sinalização digital na indústria hospitaleira traz benefícios de custo, especialmente no campo dos meios de comunicação impressos, reduzindo a quantidade de funcionários necessários.
  • Informar a localização - tipicamente, um dos serviços mais demandados em hotéis -, é também um excelente uso da sinalização digital.
  • Fornecer FAQs em telas digitais facilita o acesso à informação e elimina a execução repetida dessa ação por parte dos funcionários do quiosque de informações.
  • A publicidade de serviços exteriores ao seu negócio é uma ótima opção para obter renda extra e criar ofertas personalizadas para seus clientes.
  • A sinalização digital e entretenimento dentro dos quartos também são fatores vitais para melhorar a experiência do cliente.
  • Se as informações do transporte público são úteis para os clientes, ofereça essa comodidade.

Imagens de Thomas Depenbusch, michael davis-burchat, Pyonko Omeyama, Jacob Bøtter e Ben30.