Every business is unique Here, we’ll focus on the uniqueness of your business across the many available media channels. Very few businesses give their 100% at each and every media platform online they set their eyes on. Some aren’t particularly active on Twitter, but run an incredibly successful and informative series on YouTube. Others perhaps never consider writing a LinkedIn post, but their podcast game is on point. Whatever the focus is at your business, you can connect it in one way or another to your digital signage.
This is beneficial for two main reasons. First, your digital signage gets more content to show and engage the audience. Second, your online presence and following has greater potential to grow from people who have watched your screens.
Social media platforms
A presence on social media is a must-have for most, if not all, businesses in this day and age. If you have a strong presence on Twitter, Facebook, or LinkedIn, they are all great sources of content for your digital signage. Sporadically include them among your content to let your visitors know they can engage with your business on these platforms.
When it comes to establishing the connection to your social media streams, it all depends on the platform in question. In your digital signage software, use the appropriate apps for each platform to present them on your displays. Instagram will feature plenty of images, Twitter will feature mostly text from tweets and fun responses, and so on. Don’t forget to include your social media handle in the corner of the display!
Video platforms
When you want to connect your digital signage to social media which is video-focused, such as YouTube, it’s a bit different than simply showing your latest post. In this instance, get a bit more hands-on and creative!
Before we get into details, it’s important that you only focus on these platforms if they’re something you’re genuinely proud of and put a lot of effort in. If your business has a strong YouTube channel where you engage with viewers and make compelling videos, find the best nuggets of content in there and showcase them on your digital signage. It might even be fun to do a response to one of your comments. This invites people to take a look at the full video and engage with you there. Don’t forget to include subtitles for any visual content you deploy.
TikTok
Although not initially intended for this purpose, many businesses use TikTok to reach wider audiences around the world. A modern business takes full advantage of the app by posting weekly, if not daily, content. Take it a step further and connect your digital signage to this currently trending app! This content often aims to take advantage of the latest trends to get viral views, which are then transformed into purchases. Meanwhile, there are plenty of businesses who simply share fun educational videos about their products, their goals, their community, corporate culture, or brand identity in general, all in an effort to build a community of loyal and informed customers.
As these short pieces of video are already produced for your TikTok profile, they’re pretty much ready to be pushed to your digital signage and direct consumers to follow you there. You could even ask them to duet your video to access special perks within your business.
Podcasts
If you run a successful podcast, it too can be a source of content for your digital signage, and it can be beneficial to grow it further. As with videos, make sure to find the best bits of content that showcase why someone would want to check out your podcast. Then include a video with a compelling image in the background, maybe some audio animations and, of course, subtitles.
In any case where you direct the viewer somewhere online, be it a podcast or your Twitter profile, include easy to remember links, profile handles, or even QR-codes users can scan to get there immediately! Take it a step further and make a “Thank you! See you on Twitter!” message pop up on the display when they scan the code.
Blog posts and articles
A rule of thumb is to never post excessively long text-form content on digital signage. You want the viewer to get the point of your message as quickly as possible. Still, this rule doesn’t necessarily clash with longer pieces of writing such as your own blog posts or other online pieces of writing you want to share. Indeed, you can connect your digital signage to blog posts and articles.
As your customers are familiar with you and your business, directing them to your blog already tells them much about it. Naturally, it will be related to your business as well as the content you already show on your displays. Furthermore, with RSS feed apps, you can share short summaries of your articles and include a QR-code they can scan to access the full post for later.
Whichever corner of the online world you want to see your business grow in, digital signage can help. Of course, it might not make your next TikTok or tweet to go viral, but it will build a stronger bond with your existing customers. With digital signage software at your disposal, you can direct them to any media platform of your choosing.
