In today’s competitive real estate market, standing out to potential buyers is quite the challenge. With digital displays, you can provide information about properties more efficiently. This approach not only helps sell real estate by letting buyers make informed decisions, but also allows you to upsell properties and provide targeted information based on their interests. Overall, digital signage can help sell real estate by making information more accessible.
We’ll start off with some uses for digital signage at agency offices, as you collect additional information from buyers and streamline properties that might be of interest. We’ll then cover the uses for digital signage directly at location.
Digital signage at agency offices
First, let’s talk about using digital signage in real estate offices aimed at potential buyers looking to explore their possibilities. Use digital signage as your side-kick during presentations to browse through properties and answer questions. Meanwhile, you may also incorporate interactive digital signage, allowing the visitor to scroll through available properties themselves, asking you any questions they may have along the way.
Using digital signage to sell real estate this way will not only provide information, but create a sense of ease for the buyer.
Showcasing property listings
A property showcase is the most rudimentary use of digital signage in this case. With a combination of high-resolution images and videos, showcase available properties you find would be of most interest to buyers. Group up content based on pricing, location, or unique features of each property. This way, you can quickly adapt to the demands of each buyer, easily finding something suitable for their needs.
It goes without saying to make the content visually appealing. Digital signage software can offer a sleek way of sorting visual components together. However, you may also want to invest in a good videographer if you wish to present quick movie presentations.
Virtual tours
A great way to use digital signage in real estate is to build a collection of videos and images which guide the viewer through a specific property. For a start, a simple video could do the trick, showing off the property in its entirety. Furthermore, you can get more detailed by providing a floorplan of the property and letting the buyer select specific areas in more detail.
For example, if a buyer is particularly interested in the layout of the kitchen, allow them to interact with the display to scroll through images from various angles, and access precise information such as room size. Using digital signage in retail for virtual tours is a great way to enable interested buyers to examine properties remotely, allowing them to make a more promising selection of properties they’d like to visit in person.
Special offers and exciting deals
While special offers and discounts sound more appropriate for retail stores, they also apply to selling properties. For a start, some properties offer features which are in high demand and will likely sell very quickly. Perhaps their location, a recent renovation, or it’s simply a brand new property.
Meanwhile, for properties not selling this quickly, you may want to set up an attractive price or payment plan and push it at the forefront on your digital signage.
Client testimonials
Ask for testimonials from your previous buyers as an important source of content on your retail digital signage. In case there was a problem you helped them solve, a special demand, or any kind of uncertainty you helped them surpass, be sure to include it. After all, purchasing a property is no small feat, and any potential buyer will feel better knowing that, should any unexpected question or issue arise, you’ve already helped previous buyers resolve them.
Listen to the feedback and include it in your content, alongside with what you did in response. For example, if a customer felt a property presentation was unclear, explain what special feature you implemented in the content structure to make it more understandable, paired with an invitation to reach out to you with any questions.
Digital signage at retail locations
With the agency office properly covered with digital signage content, also consider deploying temporary signage at property locations. The content mentioned above is also applicable in this case, but there are some other bits of more important information that can help sell real estate. If a buyer visits a property, it means there is interest in it. With that in mind, tailor content specific to the location and the buyer’s needs.
You may ask, could I not do this with my phone or tablet? Yes, you could. Digital signage applications have two advantages, though. First, they work offline if there is no setup connection at present on location. Second, kiosk mode prevents the client from leaving the application and accessing other files on your device.
Property information
The aforementioned property information feature is even more important at the actual location, for example during open house showings. After a guided tour, it can help highlight the best parts of the property and bring out any questions prospective buyers may have. This is also a great way to present highly detailed information which is not too easy to memorize, such as utility costs, property size and dimensions, maintenance costs, insurance estimates, etc.
The presence of digital signage at the location also creates a modern environment and allows you to guide the presentation and the impressions of potential buyers.
Local area information
The neighborhood is a very important part when buying a property, particularly if it’s a residential one. Location, location, location, as they say. List off the nearby businesses of interest, for a start. With residential properties, showcase the distance to stores, schools, or other points of interest in the city. Meanwhile, for business locations, adapt to the prospective tenant and single out locations or information important to them. For example, if you’re renting out a business location, it might be important to know the density of foot traffic. The beauty of digital signage is its adaptability, so be sure to use it accordingly.
Maybe a bakery is looking to expand its operations to a new part of the city. Prepare a presentation which paints an inviting business opportunity. Highlight nearby businesses, offices, and schools which would act as a potential consumer base for the new branch. Of course, business owners should do this sort of research anyway, but your input can offer additional insight or, at the very least, show that you’re aware of your clients’ needs.
Property comparisons
Virtual tours and photos can only do so much. It is common for buyers to change their mind after they actually visit the property in question. However, it grants you additional insight as you, alongside the buyer, learn what they value in a property. Maybe the rooms feel too cramped, the wall color is off, or they feel too much work needs to be invested in the property to make it suit their needs.
With this knowledge, you’ll quickly know if any of your other properties match that description. Via digital signage on location, you can quickly bring up similar properties, allowing the buyer to immediately focus on these newfound preferences. This is a great opportunity to upsell properties. Maybe your buyer is interested in additional amenities. Or they find some features a needless addition to the price. You can bring up similar properties aligning with these requests.
Local business partnerships
Consider which partnerships you have or can build that your buyer would be interested in. For a start, if your buyer plans to do renovations to add or remove certain components of the property, you may suggest business partners who can do the job! A discounted price can make the deal even better and help sell real estate, but buyers are more interested in a deal that delivers on its promise. This is why it’s very important to build partnerships carefully, because they can affect your reputation and your ability to sell real estate.
As you see, digital signage can be a big aid in selling real estate, and can also help you establish your reputation in the field. Creating digital signage content for this purpose may pose a challenge, but that’s where digital signage software comes in. You can customize it and prepare content in such a way that makes deployment quick and easy. Start exploring its potential right away!
Cover image by Dillon Kydd.
