When choosing which content to include on your digital signage displays, there is a lot to choose from. From promotional content to noteworthy information to entertainment. One key type of information you will want to share is about your business, your brand and company, as well as your services. Business info on digital signage is a very important component of your content library!
There are different ways to include this. You may design advertisements and campaigns focusing on grabbing the viewer’s attention and engaging them. At the same time, it’s also important to consider other ways to implement business info without taking the spotlight away from your high-impact campaigns.
General business info
Business hours are a good starting point for the most rudimentary business information your customers need. Alongside that are your contact details (email, website, phone numbers, and social media handles), and any important notices for customers, such as holiday schedules.
As business info of this sort doesn’t require much space, a simple way to incorporate it is to put it in a smaller section of your storefront displays. The most important times to deploy this sort of content is outside of work hours, where customers can’t reach employees to obtain it. During work hours, such content can lessen the load on employees and let users passively absorb this information.
Business goals and plans
A great way to involve the viewer is by sharing the story of your business in short lines. They can learn of the company’s values, its mission, and plans for the future. These can be general plans and the purpose for the business, but also short term plans which are coming soon. For example, if you plan on expanding your product range, store size, or implement a new system, it cannot only excite the customer for the future, but also prepare them for upcoming changes.
Customer engagement
Feedback coming from the customer is a great source of content, not only to adapt your business practices, but also to create new content for your digital signage. We’ve written before about how to build simple yet effective testimonials based on customer feedback. It’s totally fine to tweak the wording to make it look more presentable, but the core of its message remains the same.
In terms of other content stemming from the customer, user-generated content and social media are great sources. It can be simple one-line posts about your business, or even full-screen social media feeds with images taken by customers in your store.
Product and service details
What your business offers can be presented in different contexts and ways. One way for it is to create large flashy ads featuring best-sellers and exciting features. Meanwhile, business info content can also be strictly informative, ideal for interactive displays where the user is actively requesting the information they search for. Consider building an accessible database of information.
For example, let users access an accurate list of categories for your products, available variations, and new product launches soon to come. Loyalty programs typically require a bit more time to explain in detail, so you can go into more detail in this context. In the end, once you’ve constructed a detailed set of information, make it accessible for viewers on demand. Couple the message “Learn more about our Loyalty Program!” with a QR-code which triggers a full-screen campaign for the viewer for a limited time. This method ensures content doesn’t clutter up the screen, while viewers access the details they’re looking for and additionally retrieve them on their own devices to read at their own time.
A strong call-to-action
A call-to-action acts as a vast umbrella term for any kind of content which invites the viewer to do something. In this particular context, you may create a call-to-action for all sorts of purposes. Consider where your strengths lie and direct viewers to them. If you build an impressive website with an up-to-date online shop, make a banner that reads “Visit our Website!” together with your URL. For good measure, deploy a QR-code beneath it.
We often mention QR-codes when talking about digital signage because they’re such a neat and easy tool to use when engaging customers. All that is needed is a quick scan, and off they go. With the rise of QR-codes in recent years, users know exactly what to do when they see it.
Employee highlights
A great way to personalize your digital signage and create stronger connections with customers is by showcasing the best of the internal business side. Highlight staff members, their roles, and their contributions to the company. This could be done through employee spotlights which show off their credentials, qualifications, and experience. Have fun here with quirky quotes or their own product endorsements.
Company culture can enhance your branding. Sharing images and videos from your staff in action, from company events or team-building activities allows customers to get closer to the business. Use photos of employees to promote products in smaller campaigns or on social media only with approval, of course. This is not only valuable for the customer but also to the employees.
Now that you know what you want to show, how do you do it? This is where digital signage software comes into play. This tool allows you to create content, slice up your displays into sections, and conveniently animate your content with apps. All that without downloading any additional software. Try it out.
Cover image by timmossholder.
