Each year, we discover new ways to utilize the power of digital signage. This is true even if we ignore the fact that new features and tech advancements emerge every month! We usually cover them on a monthly basis in our digital signage news posts, so we won’t focus on them too much here. Instead, we’ve picked out the most useful and important topics we’ve covered on the OnSign TV blog in 2024. Give them a read and you’ll quickly discover at least a handful of topics you might find helpful for your own unique uses.
More examples of digital signage uses
This year, we covered new environments where digital signage can be of use. Among these are senior care homes, retail stores, vet offices, and also setups which are shared throughout many industries.
For a start, we talked about creating digital signage which is accessible to everyone, including a demographic who may have difficulties with sight or hearing. Interactive touchscreens with larger font sizes are a good start to creating easy-to-read signage, for example.
We also covered the vast topic of reception areas, since most businesses tend to have one. As you know, it can vary depending on size, business type, and audience. For example, the reception desk could mainly be used by clients or visitors. Meanwhile, your business may operate more with partners or act as an information point for employees. Read through the article and you’ll find all these contexts covered, which will be enough to give you a few ideas on how to upgrade your own reception area with digital signage.
Other case uses we covered this year include digital signage in corporate training, pharmacies, bars & pubs, daycares, art galleries, and even cruise ships.
Digital signage recommendations
In terms of style guidelines and tips and tricks, as our platform continues going through upgrades and enhancements, it felt only appropriate to guide you through new ways of creating content for digital signage.
In the recent months, we explored digital signage layout variety to give you some inspiration on sectioning up your screens and organizing content. Speaking of layouts, it’s important to be aware of potential mistakes in designing digital signage content which could undo all your hard work. For example, overcrowding is the most common issue with digital signage designs. This is where preset layouts are really effective as they force you to draw within the lines.
Placement of digital displays is another important topic, as is taking the surrounding environment into account. If you’re looking to bring a particular ambiance to your business, read through our tips on the decorative potential of digital signage as well as creating a vibe!
Another important aspect we covered was the art of quick messaging. It ensures communication within seconds! There are many ways of achieving it, alongside using methods you might not initially think of. For example, you can use nostalgia to quickly evoke a familiar sensation within the viewer. Phrases, colors, fonts, cartoons, or even items which evoke a nostalgic feeling, such as cassette tapes or vinyl records, quickly convey a thought or a sensation.
Trends & marketing
While the tool of digital signage is complex on its own, it’s important to look outside the box and be aware of additional ways to boost it. For example, lean into current trends when designing your content and messaging. While some trends shift quickly, others stick around for longer and provide opportunities.
Another worthwhile approach to utilizing the power of digital signage is in upselling. This, of course, involves setting up offers within your business, then featuring them on digital signage displays to engage customers. Seasonal promotions, bundle offers, and interactive demos are just a few ideas.Â
Other topics you might find of interest in this area include building hype for events via digital signage and integrating your existing marketing campaigns into your digital signage campaigns.
If you’re looking for even more inspiration on utilizing the power of digital signage, take a look at how to utilize digital signage across several industries. You’ll surely find a specific use case for your own business which will give you ideas to move forward with.
Choose the best digital signage software!
Among the many guidelines, tips & tricks this year, we’ve covered several articles on using OnSign TV to the max, which we’ve mentioned above. Furthermore, we recently compiled a full overview on the compatibility of our software, which is an important resource to have. It is not uncommon to run multiple devices with different operating systems, and you want to ensure they’re all working with your content setup! Therefore, before choosing your software, do your research and ensure it covers all your devices.
In case you’re not a user of OnSign TV, take advantage of our 14-day free trial to test out the compatibility, apps, and features we provide for free!
