Digital signage is no stranger in aiding healthcare providers do their important work. Now, we expand our view further down the line to digital signage in pharmacies. They’re far less hectic than hospitals and clinics, but there is still much information to share in this particular environment. From promoting seasonal medication, to providing helpful tips and guidelines, take a look at several ways digital signage can help pharmacies in serving their customers!
Product and service promotion
The very basics of digital signage is informing about available products and services. What are staple remedies a household should have stocked? Promote effective medication which is frequently taken at a given season, along with prices, available quantities, and dosage, if applicable. You may even place a simple chart which showcases the strength of medications of a category. If your pharmacy is near practices specialized in a particular department of health, such as pediatrics, orthopedics, dermatology, mental health, etc. highlight related products so patients know quickly find what they frequently look for.
General medication info and guidelines
Digital signage in pharmacies can do a marvelous job informing customers about general medication guidelines. For instance, the best times of day to take certain medication, with or without food, what to do if a patient forgets to take their medication, as well as if they accidentally ingest too much of it. Medication guidelines are particularly important with new medication or prescription drugs which are carefully regulated.
Alongside guidelines, recommend helpful tools such as pill organizers, mobile apps, or setting medication alarms. They may seem scary, but that is the point. Keep contraindications and common side-effects of medication, especially newer ones, visible. In some instances, medication may just give mild yet tolerable side effects, but there are also more severe side-effects when patients should immediately stop taking medication, or een seek out medical assistance.
Scheduling appointments
If your pharmacy offers additional services, list them on your digital signage to let the passersby know they’re available. Digital signage in pharmacies can highlight quick health screenings, vaccinations, health consultations, or visits by brand specialists. If you have established partnerships with nearby institutions which offer specific services, include these on your signage. Even if it might not be of direct use to some, it helps that people know where these services are available.
Health tips, advice, and news
There is a ton of engaging content to display at a pharmacy. While not the most natural location for fun to take place, you may still include content aimed to feel good, after all that’s what being healthy is all about. For a start, include health tips on daily exercise, water consumption, healthy diet, and resting.
Depending on the majority of the customer base, provide advice on establishing a stable sleep schedule, or maintaining a nutritious diet. For an easy source of content, use automated RSS feeds from the world of health to share recent news of the progress in healthcare, statistics, and other positive information.
Seasonal health alerts
Speaking of tips and advice, digital signage in pharmacies may provide a few guidelines for the season. In spring, many people suffer from seasonal allergies. In summer, sunscreen, hydration, and staying in the shade are important. You may even use this opportunity to suggest tested and trusted skin care brands. In winter time, focus on other tips, such as maintaining a healthy diet to fight off illness, staying active, and protecting the skin and body from the dry winter air. Always include a quick weather forecast or the current outdoor temperature in the corner of the display. With OnSign TV, this is very simple to set up, with many visual variations to choose from.
Wayfinding assistance and information terminals
In bigger pharmacies, interactive displays can help your customers find the product categories of interest. Some customers like to dig through products, explore labels, and read the fine print. A customer may want to explore the ingredients of skin care or hair care products. Often it’s a little too small for some customers to read. An interactive wayfinding display can point them to the right aisle. Even better if they can access that information directly and explore available products. If a certain product is out of stock, they can go online and place an order, or talk to a pharmacist directly.
Pharmacists possess a colossal amount of knowledge, but even they are only human and can talk to one person at a time. Setting up interactive databases of medication can help alleviate the stress somewhat. Again, this is truly only necessary for pharmacies which experience a large amount of traffic and need every help they can get.
Set up loyalty programs to maintain health
The idea behind loyalty programs is typically to funnel general sales towards your business and generate profit. It should be in everyone’s interest for people to become and remain in peak health. In a healthcare environment, loyalty programs should focus on that same aspect, and avoid heavy medication, preventing and limiting any type of medication abuse or addiction. Instead, loyalty programs of pharmacies should focus on everyday health and preparation for seasonal challenges.
Besides prescription medication, include in loyalty programs vitamins, supplements, allergy relief, digestive health remedies, cough and cold remedies, skin care, and hair care products, to name a few. It can even tap into other realms of health. For instance, creating a discount on oral hygiene products. Meanwhile, when it comes to heavier medication, encourage the patient to stay on a stable path of recovery. Patients can be rewarded for taking and refilling their medication on schedule as recommended by their physician by unlocking discounts to be used with other products. This ensures they’re taking the medication as prescribed, as well as gain a benefit by visiting the same pharmacy.
Digital signage in pharmacies can promote medication necessary for maintaining seasonal and general health. List must-have medications and products to have at home in case of emergencies, such as first-aid kits. As always, assess what your customer audience will respond to and appreciate, then display it on your signage indoors and in the storefront. To start off, explore all the potential of digital signage software, including apps, lists, compositions, and content scheduling. Take a look!
Cover image by Mariano Baraldi.
