QR-codes offer a bridge between your digital signage and the customers’ smartphone. As they’re becoming more popular with each day, especially with the impact and impression of the pandemic, QR-codes and digital signage have become a powerful duo to take advantage of. They make more elaborate content elements simpler and easier to access by the viewer. Additionally, they play a big role in customer engagement, product information, and building customer loyalty. Lastly, if you’re more adventurous, you may want to consider using them in gamification!
Enhance your RSS feeds
RSS feeds might not be the first thing you think about when looking for modern content sources for your digital signage. In their normal state, they aren’t. RSS feeds primarily provide text to read. The more content you want to show, the longer the read. Meanwhile, with QR codes, they can be made into a compact addition to your content rotation with the option of further reading at the viewer’s discretion.
Through apps, such as the many OnSign TV RSS feed apps, you can load a stream of content from a specific RSS feed. The app then displays an image, the title, and a brief summary of the corresponding article. With a QR code on the side, users can scan it and access the full article for a more in-depth look. Naturally, this feature is most fitting for an indoor environment where the audience spends sufficient time in front of the display to scan the code.
Collect consumer feedback
Feedback is invaluable for any business looking to grow and better its approach. Feedback collection, however, is not always a walk in the park. To do it simply, set up interactive displays and enable consumers to share their opinion through touchscreen interaction. With QR-codes, you can take it a step further by directing them from the display to a comprehensive questionnaire. Encourage customers to engage by offering a discount as reward for their interaction.
This can be as simple or as complex as you wish. A single QR-scan can act as a way for the consumer to say “I like the service.” Or it can be an in-depth questionnaire with several questions or polls online.
Engage customers
Discount codes are a clever ingredient for any form of engagement. Engagement is highly valuable when it builds a connection with your consumer. Collecting feedback is important not only for you to improve your business, but to the consumer as well. They feel you care about their opinion. The connection to your customers becomes stronger with each interaction. Encourage to engage through any fun way you can think of.
Have the consumer scan a QR-code to unlock special discounts or special promotions after their purchase. This is a great way to generate additional sales for your business. You can also direct consumers to your online store. By scanning a QR-code, a 10% discount is applied to one of the items in their cart. This is an excellent way to introduce customers to your online presence.
Another idea is to build a QR-code which builds a post they can share on social media right away, including your hashtag and your profile handle.
Provide further product information
Use QR-codes to let your users access further information about each of your products. If you’re selling any kind of food, then its nutritive value, possible allergens, or recipes could all be included here. If there are different customizations of the product available or if the product is currently unavailable in a certain color or size, use QR-codes for customers to pre-order.
Essentially, you can include any information the consumer doesn’t know, but will want to know.
Build customer loyalty through gamification
QR-codes and digital signage together unlock a lot of potential for gamification. With each daily scan, let your consumers collect points which they can cash in for a discount or a special prize. Of course, these points could be obtained by simply visiting the store or only when making a purchase. It’s up to you! In any case, it’s an easy way to modernize your business, make it more exciting for the regulars, and overall ensure you stay in their memory for longer.
Use the full potential of triggered content
Digital signage software, like OnSign TV, can also trigger specific content on the display as the consumer scans the QR-code. There are many great eye-catching ways to enhance the ordinarily dull act of scanning a QR-code. For a start, play a custom animation saying “Thank you!” each time someone scans the code.
Triggered content can enhance all of the features mentioned above. For instance, product information can appear on the display as the user scans the QR-code. Explore the possibilities of QR-codes and triggered content with OnSign TV right away!
Cover image by David Dvořáček.
