There are uncountable advantages to using digital signage for your business. Quite a few always stand on the top of the list because they are that important. For a start, digital signage helps deliver a message to your audience. Then, it builds a stronger connection with your customers. Special sale promotions are easier to deliver and as a result your profit increases.
These, along with several others, are the key advantages which make digital signage such a highly-investable solution. At the same time, it’s important to keep an eye on other benefits which are hiding in the distance. While they might not stare you directly in the face, they are worth knowing! In the end, if you’re still on the fence about making a larger investment on digital signage or digital signage software, perhaps these “hidden” benefits will help you make up your mind!
A boost in efficiency
Digital signage can certainly make an impact on efficiency in ways you will directly notice. For example, when allowing the consumer to explore the in-store inventory through a touchscreen, there is a notable change in the customer journey. Shopping processes flow smoother and the workload is lessened for your staff, especially during peak traffic periods. For example, the shopper can directly browse for other colors or their size without the need to ask a sales advisor.
Meanwhile, other smaller and seemingly invisible ways digital signage helps all provide a slight efficiency boost. Wayfinding, for example, eliminates the need for customers to ask for directions. Loyalty programs are similar, as are any special programs, discounts, or instructions you wish to provide to buyers. Each time they’re seen, they cut off a few seconds the staff would need to spend to explain it all.
Even internally, when properly applied for internal communication, digital signage highlights important information and delivers it to everyone. As a result, updates don’t need to be provided through other channels like email. Similarly, a news feed focusing on a specific industry or a Twitter feed connected to an important profile can keep everyone on the same page and up to speed on important occurrences in the field. Even campaigns such as highlighting new staff members or the employee of the month do their part bit by bit.
A better business appearance
With digital signage adopted as an integral and natural part of your everyday proceedings, the overall appearance of the business improves significantly for quite literally everyone. It’s not enough to simply have displays installed and rotate the same content constantly. Instead, dynamic content and campaigns which are regularly and continuously renewed make an impact on the customer base.
The mood of the room is different. Simply put, the business appears more professional. It has the ambiance that the ones running it know what they’re doing! A bank waiting area with a currency chart and the latest news in finance will appear much different than the one without digital signage. This makes the client feel better and more appreciative. It also makes the staff enjoy their workplace more and it certainly makes you as a business owner more proud to run an establishment which is perceived this way.
When you take digital signage seriously and each individual screen has a carefully thought-out purpose, it does make an impact. Maybe the customer or the staff won’t directly make note of it out loud, but it’s there. Some displays focus on selling more products, on upscaling. Meanwhile, others aim to inform or entertain and lower perceived wait times. Even if the customer doesn’t directly notice them, they will make a passive impact on the overall feeling of the establishment!
Details matter!
Another matter are the details which come through the content your customers see. Digital signage software provides many benefits and one of them is delivering content in a clean, concise, and visually pleasing manner. Simply put, it’s professional!
Many businesses simply duplicate a computer screen onto their digital displays. The consequence is that small details such as desktop sounds or video player borders are broadcast to the customers to see. These aren’t deal-breaking details, but eliminating these minor details can really make a difference. With digital signage software in play, you’ll get the luxury that making everything look smooth and professional can become an afterthought because you took care of it properly.
The hyperconnectivity of digital signage!
One of the more important advantages of digital signage that is often disregarded, mainly because it doesn’t stare you in the eye like other more direct benefits, is the potential for interconnectivity. Many creators find digital signage challenging as it represents an entirely new media channel demanding their attention. They fear the massive quantity of content they need to build just to keep it fresh and relevant. This is where digital signage software comes in!
There have been so many advancements within the digital signage world. Access to all major social media channels has become effortless to set up and automate. There’s plenty of dynamic content to create with already-existing content from online. Social feeds and connectivity to third party tools such as Google Slides or YouTube are all easy to integrate. These essentially make digital signage an extension of your current marketing strategies, already offering a significant amount of content to use as a starting point.
In reality, at this point in growth, digital signage software offers so much that it’s truly easy to set up high-quality streams of relevant content. The only thing needed is the conviction to use it!
Cover image by StartupStockPhotos.