Digital Signage As a Catalyst for Non-Profit Efforts


In this fast-paced landscape, it’s challenging to engage people to act without offering them an immediate value in return. This makes non-profit efforts difficult to achieve. Telling a story and evoking a response in others is the key ingredient to be able to make an impact, whichever it is your non-profit engages in. Digital signage offers a path to achieve just that! By using digital signage for non-profit efforts, we can amplify voices, share stories, and inspire people to act! Here are just a few ways to do this through the medium that is digital signage.

Crafting compelling stories

The art of crafting stories which are easy and quick to digest is tricky to master. This is especially true for big causes. Most non-profit causes need to be explained in some detail to truly engage and depict what they’re about. With digital signage, compelling stories can be delivered faster and with greater impact. For instance, an eco-friendly cause could use compelling visuals to paint a detailed picture on what damage would be caused and what efforts need to be taken to heal the environment. This is, of course, just one example. 

Some non-profit causes are not as visual as the ones concerning the environment. They may rely more on statistics, projections, or complex narratives to convey their message. In these cases, digital signage can still play a vital role in raising awareness and garnering support by creatively translating data-driven information into compelling pieces to push to your digital signage displays.

Amplifying voices through digital signage

As a dynamic medium for stories, digital signage is an exceptional tool to use for non-profit efforts. When attempting to engage and motivate others to join a non-profit cause, the power of stories and voices is the primary driver.

Depending on the cause, there are many sources for storytelling purposes. For a start, tell stories of those most affected by the cause in question. This applies to causes which are more focused on individuals rather than global social movements or similar. In such a case, digital signage can be an exquisite tool to amplify voices which often go unheard.

Furthermore, you can also show the perspective of volunteers and advocates. Focus on their dedication, experiences, insights, and suggestions on how to help push the cause forward.

Bridging the gap between communities

When it comes to more time-sensitive action, digital signage acts as a megaphone which brings communities together. Whether it’s a charity run, a community workshop, a petition, or a call-to-action, broadcasting such activities is easy through digital signage. 

Digital signage campaigns are more compelling and engaging than static signage. If a non-profit organization gets multiple local actors such as supporting businesses on board, it becomes quite easy to broadcast quality visual content through their digital signage setup. On one end, this builds stronger connections with local businesses. The businesses themselves also benefit from it by catering to the local community and showing that they’re here to support.

Showing progress

The most inspirational thing to see is progress. Use digital signage to demonstrate just how powerful non-profit efforts are. Show the support gathered, whether it be in material contributions or awareness and response from communities. This in itself acts as an inspiring invitation for the rest of the community to help out.

Everyone loves a simple graph or a chart demonstrating progress. It’s easy to grasp at a glance and it’s inspiring. This can cover the field of fundraising, i.e. showing how many funds the organization collected, or how much closer the community is to solving the problem the non-profit organization is built around. Display the drop in pollution, individuals whose lives improved, or the distance left towards achieving a critical goal.

The visual impact of digital signage

Digital signage offers a path to create compelling visual representations of what non-profit efforts are attempting to achieve. Utilizing it as a tool in this context can help evoke a sense of achievement, momentum, and progress. Depicting statistics and data is much easier than with traditional signage, especially when focusing on up-to-date information to present the public eye. As you know, our eyes fly to animation and exciting visuals, both of which digital signage easily provides.

Show animated infographics, charts, and animations to break down complex statistics. There’s so much data to share, but you don’t want to overwhelm the viewer. With digital signage in play, non-profit efforts and data becomes easy to digest and understand. Display an animation to show the number of trees planted, meals served, or lives positively impacted. Digital displays let these milestones come to life, allowing passersby to witness the journey unfold in seconds. 

Incorporating non-profit efforts into digital signage

It’s one thing when a non-profit organization goes all out and produces content to run 24/7 on their displays. For small organizations, however, they need to find the right balance if they want to help their community. When talking about the many use cases of digital signage on our blog, we often note that small businesses can easily incorporate local non-profit efforts into their campaigns. Unlike traditional signage, digital signage can rotate content with ease. This allows any business to simply include a cause they stand behind to occasionally appear on their digital signage network.

This allows their main profit-focused strategies to unfold on digital displays, alongside the occasional non-profit campaign. As it helps the cause grow, it also shows that the local business cares about its community and is doing its best to raise awareness. Thus, non-profit organization reach out to local businesses for a collaboration on their screens, or vice versa.

If you’re a business owner looking for ways to broadcast content in this way, try out OnSign TV software to get started on harnessing the power of digital signage. 

Cover image by Katie Rainbow.