Brand Guideline

Welcome to our brand guidelines and assets. we want to make it easy for you to use OnSign TV assets

while respecting our brand and legal/licensing restrictions.

Our Logo

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best.

Icon

In cases when the OnSign TV brand has already been established we simply use the icon on its own.

The multicolor OnSign TV Icon, is our primary logo colourway, and it should only be used with White, and non-duotoned photography.

Please note: The multicolor OnSign TV Icon should only be used on a white background or non-duotoned photography, for any other background you should use a monochrome logo.

The black logo should be used on light coloured backgrounds.
The white logo should be used on dark coloured backgrounds.

Exclusion Zone

The logo exclusion zone is equal to three times the height of the “i” dot (marked as × in the diagram).

The Icon exclusion zone is equal to the height of the blue rectangle inside the icon (marked as × in the diagram).

Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.

The logo should never be smaller than 70px in digital or 20mm in print.

The icon should never be smaller than 26px in digital or 10mm in print.

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

NO

Do not change the typeface nor recreate or manipulate the wordmark and the icon.

NO

Do not add effects like shadows, dimensions or gradients

NO

Do not rotate the logo or icon.

NO

Do not outline or create a keyline around the logo.

NO

Do not alter the color specifications within the symbol or logotype

NO

Do not compress the logo or icon

Our Colours

The following are the official OnSign TV Brand Colors:

Black

#000000

R0 G0 B0

C0 M0 Y0 K100

PMS: Black 6 C

White

#FFFFFF

R255 G255 B255

C0 M0 Y0 K0

Blue

#0077B5

R0 G119 B181

C87 M48 Y6 K0

PMS: 7461 C

Orange

#FF7700

R255 G119 B0

C0 M53 Y100 K0

PMS: 2018 C

Thank You!

If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the OnSign TV brand, please contact us.